Senior Executive, Digital Campaign Planning & Implementation

ASTRO Holdings Behad; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Astro Malaysia Holdings Berhad is seeking a Digital Campaign Manager to own end-to-end digital advertising campaigns across GAM, DV360, and social platforms. You will oversee trafficking, optimization, reporting, and collaboration with Sales and Campaign Planning.

The role requires hands-on experience with major ad platforms, strong analytics, and the ability to manage campaigns within budget, SLAs, and timelines, contributing to Astro's market-leading entertainment ecosystem.

Qualifications

• Degree/Diploma in Advertising/Commerce/Communications or related field.
• Experience with major digital ad platforms and trafficking.
• Strong analytical and reporting skills.

Responsibilities

• Campaign Setup, Trafficking & Execution: Own end-to-end execution and trafficking of digital campaigns.
• Campaign Monitoring & Performance Optimization: Monitor KPIs and optimize budgets, targeting, and bids.
• Troubleshooting & Technical Support: Collaborate with ad tech to resolve tracking/delivery issues.
• Reporting & Insights: Produce weekly and post-campaign reports with actionable insights.
• Continuous Learning & Industry Trends: Stay updated on platform features and best practices.
• Team Management & SLA Enforcement: Mentor team and ensure adherence to processes and SLAs.

Skills

Campaign execution

Campaign trafficking

Optimization

Analytics

Time management

Education

Degree or Diploma in Advertising/Commerce/Communications

Tools

Google Ad Manager

DV360

The Trade Desk

Xandr

Meta Ads

TikTok Ads

Job description

WHY JOIN US?

We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

Campaign Setup, Trafficking & Execution

Own end-to-end execution of digital campaigns, ensuring accurate setup, timely delivery, and smooth performance across Astro's ad network. Ensure accurate ad trafficking, creative uploads, and tracking implementations for all campaigns. QA creative assets, third-party tags, tracking pixels, and ad placements to prevent errors and discrepancies. Collaborate with Sales and Campaign Planning Manager to align execution with advertiser goals.

Campaign Monitoring & Performance Optimization

Monitor daily campaign performance (e.g., impression delivery, pacing, click-through rates, conversions) and flag underperformance for adjustments. Optimize campaigns by adjusting budgets, tweaking targeting, and refining bid strategies to improve efficiency. Track and analyse key KPIs (eCPM, CTR, CPC, CPA, ROAS, viewability) to proactively adjust tactics for better results. Ensure campaigns stay within budget and maximize return on ad spend (ROAS).

Troubleshooting & Technical Support

Work closely with ad tech and operations teams to troubleshoot tracking errors, discrepancies, and ad delivery issues. Ensure all tracking pixels, UTMs, and conversion tracking are properly implemented and functioning correctly. Liaise with ad verification vendors (MOAT, IAS, DoubleVerify) to ensure compliance with viewability and brand safety standards.

Reporting & Insights

Generate weekly and post-campaign performance reports, highlighting key learnings and optimization recommendations. Assist in campaign analysis by identifying trends, testing new strategies, and providing data-driven insights. Keep track of spend pacing, delivery reports, and KPI benchmarks to ensure campaigns meet expectations. Conduct in-depth post-campaign analysis, identifying insights to improve future campaign execution. Ensure that learnings from past campaigns are applied to improve future planning and execution.

Continuous Learning & Industry Trends

Stay up to date with new features, updates, and best practices across Google, Meta, TikTok, and programmatic platforms. Test and implement new ad formats, bidding strategies, and optimization techniques to drive campaign success. Share insights with the team on emerging trends, platform updates, and innovative approaches to digital advertising.

Team Management & SLA Enforcement

Lead and mentor Digital Campaign Executives, ensuring they work together to achieve campaign KPIs and delivery goals. Enforce best practices and SLA adherence, ensuring campaigns follow standard workflows and meet quality expectations. Develop and implement checklists, SOPs, and process improvements to minimize execution errors. Conduct training and knowledge-sharing sessions to upskill the team and ensure consistent execution standards.

REQUIREMENTS:

Degree/Diploma holders in Advertising/Commerce/Communications or in any relevant field 3-5 years of experience in digital media campaign execution, trafficking, and optimization. Hands-on experience with Google Ad Manager (GAM), DV360, The Trade Desk (TTD), Xandr, Meta Ads, and TikTok Ads. Strong understanding of campaign KPIs such as CTR, CPM, CPC, CPA, ROAS, and viewability metrics. Experience with tracking tools, UTM parameters, and conversion pixels. Proficiency in ad operations, troubleshooting ad delivery issues, and working with ad verification tools (MOAT, IAS, DoubleVerify). Strong analytical skills with the ability to interpret campaign performance data and implement optimizations. Detail-oriented with excellent problem-solving and time management skills Strong attention to detail and project management skills to ensure seamless campaign execution.

Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms. As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals. To learn more about Astro, kindly login to www.astro.com.my