Senior Executive, Campaign Planning & Implementation

ASTRO Holdings Behad; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Job summary

Astro Malaysia Holdings Berhad in Kuala Lumpur is seeking a Senior Executive, Campaign Planning & Implementation to lead the end-to-end execution of digital campaigns across Astro's ad networks. You will QA assets, configure tracking, monitor KPIs, optimize budgets and bids, and collaborate with Sales and the Campaign Planning Manager to meet advertiser goals.

The role also involves mentoring Digital Campaign Executives and enforcing SLAs, while staying current with platform features from

Qualifications

• Bachelor or diploma in advertising, commerce or communications.
• 3–5 years of digital media campaign execution and optimization.
• Hands-on with GAM, DV360, TTD, Xandr, Meta, and TikTok Ads.

Responsibilities

• Own end-to-end execution of digital campaigns across Astro's ad networks.
• QA assets, third-party tags, tracking pixels and placements to prevent errors.
• Monitor daily performance and optimize budgets, targeting and bids.
• Collaborate with Sales and Campaign Planning Manager to meet advertiser goals.
• Lead and mentor Digital Campaign Executives and enforce SLAs.

Skills

Digital media campaigns

Campaign optimization

Data analysis

Troubleshooting

Team leadership

Education

Degree/Diploma in Advertising/Commerce/Communications

Tools

Google Ad Manager (GAM)

DV360

The Trade Desk (TTD)

Xandr

Meta Ads

TikTok Ads

Job description

## Senior Executive, Campaign Planning & ImplementationApplylocations: All Asia Broadcast Centretime type: Full timeposted on: Posted 3 Days Agojob requisition id: JR09601**WHY JOIN US?*** We practice a vibrant & energetic office culture.* We provide opportunities for career advancement within the company.* Good performance is always rewarded accordingly.“*It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.*”**JOB RESPONSIBILITIES:****Campaign Setup, Trafficking & Execution*** Own end-to-end execution of digital campaigns, ensuring accurate setup, timely delivery, and smooth performance across Astro's ad network.* Ensure accurate ad trafficking, creative uploads, and tracking implementations for all campaigns.* QA creative assets, third-party tags, tracking pixels, and ad placements to prevent errors and discrepancies.* Collaborate with Sales and Campaign Planning Manager to align execution with advertiser goals.**Campaign Monitoring & Performance Optimization*** Monitor daily campaign performance (e.g., impression delivery, pacing, click-through rates, conversions) and flag underperformance for adjustments.* Optimize campaigns by adjusting budgets, tweaking targeting, and refining bid strategies to improve efficiency.* Track and analyse key KPIs (eCPM, CTR, CPC, CPA, ROAS, viewability) to proactively adjust tactics for better results.* Ensure campaigns stay within budget and maximize return on ad spend (ROAS).**Troubleshooting & Technical Support*** Work closely with ad tech and operations teams to troubleshoot tracking errors, discrepancies, and ad delivery issues.* Ensure all tracking pixels, UTMs, and conversion tracking are properly implemented and functioning correctly.* Liaise with ad verification vendors (MOAT, IAS, DoubleVerify) to ensure compliance with viewability and brand safety standards.**Reporting & Insights*** Generate weekly and post-campaign performance reports, highlighting key learnings and optimization recommendations.* Assist in campaign analysis by identifying trends, testing new strategies, and providing data-driven insights.* Keep track of spend pacing, delivery reports, and KPI benchmarks to ensure campaigns meet expectations.* Conduct in-depth post-campaign analysis, identifying insights to improve future campaign execution.* Ensure that learnings from past campaigns are applied to improve future planning and execution.**Continuous Learning & Industry Trends*** Stay up to date with new features, updates, and best practices across Google, Meta, TikTok, and programmatic platforms.* Test and implement new ad formats, bidding strategies, and optimization techniques to drive campaign success.* Share insights with the team on emerging trends, platform updates, and innovative approaches to digital advertising.**Team Management & SLA Enforcement*** Lead and mentor Digital Campaign Executives, ensuring they work together to achieve campaign KPIs and delivery goals.* Enforce best practices and SLA adherence, ensuring campaigns follow standard workflows and meet quality expectations.* Develop and implement checklists, SOPs, and process improvements to minimize execution errors.* Conduct training and knowledge-sharing sessions to upskill the team and ensure consistent execution standards.**Requirements:*** Degree/Diploma holders in Advertising/Commerce/Communications or in any relevant field* 3-5 years of experience in digital media campaign execution, trafficking, and optimization.* Hands-on experience with Google Ad Manager (GAM), DV360, The Trade Desk (TTD), Xandr, Meta Ads, and TikTok Ads.* Strong understanding of campaign KPIs such as CTR, CPM, CPC, CPA, ROAS, and viewability metrics.* Experience with tracking tools, UTM parameters, and conversion pixels.* Proficiency in ad operations, troubleshooting ad delivery issues, and working with ad verification tools (MOAT, IAS, DoubleVerify).* Strong analytical skills with the ability to interpret campaign performance data and implement optimizations.* Detail-oriented with excellent problem-solving and time management skills* Strong attention to detail and project management skills to ensure seamless campaign execution.**REQUIREMENTS:**### About Us**Astro Malaysia Holdings Berhad (“Astro”)** is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms.As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals.To learn more about Astro, kindly login to www.astro.com.my