Senior Channel Planning Specialist

Monroe Consulting Group; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

Monroe Consulting Group in Malaysia partners with a leading Information Technology organization to recruit a Senior Channel Planning Specialist. The role leads development and optimization of channel income models, incentive programmes, and strategic initiatives to drive growth and competitive advantage.

You will direct cross-functional teams, design reward structures, monitor ROI, and ensure cost-effective channel performance across prepaid, postpaid, fibre and convergence offerings.

Qualifications

• 8–12 years of relevant work experience.
• Proven track record of delivering strong results against objectives.
• Strong collaboration across cross-functional teams.
• Excellent communication with multiple stakeholder groups.
• Experience in on-ground sales and trade is an advantage.
• Experience in channel planning and incentive design.
• Proficiency in data analysis and ROI evaluation.

Responsibilities

• Lead development and optimization of Open Channel income models and incentives.
• Oversee prepaid and postpaid subscriber growth initiatives and related campaigns.
• Coordinate with marketing, product, sales, distribution, dealer management, finance, and other stakeholders.
• Monitor channel performance vs targets and ROI; adjust strategies as needed.
• Manage budgets, planning, processes, deliverables, collaterals and communications for campaigns.
• Provide data-driven recommendations to improve channel strategy and profitability.

Skills

Leadership

Stakeholder management

Strategic thinking

Problem-solving

Education

Bachelor's degree

Tools

MS Excel

SAP

Power BI

Job description

Monroe Consulting Group, an Executive Recruitment firm, is partnering with an organisation in the Information Technology industry to hire a Senior Channel Planning Specialist. This opportunity is based in Malaysia.

Position Overview

This role will lead the development and optimisation of channel income models, incentive programmes, and tactical initiatives to drive channel growth and competitiveness. This role will play a pivotal role in shaping channel strategy, improving business performance, and delivering sustainable commercial outcomes across the organisation.

Key Responsibilities

• Team lead in overseeing the development, execution, & dispute management of the Open Channel income model, pioneering work into placing effective drivers to acquire Malaysian subscribers & growing a solid Postpaid base.
• Facilitating change management in the long-term sustainability of channel's future landscape and drive the development of future proof infrastructure in line with corporate KPIs.
• Designing & validating the components, business rules, and reward structure that will secure a solid productive dealer base to deliver Malaysian Prepaid & Postpaid subscriber acquisition, ensure competitiveness in market & having regular review of payouts to ensure a sustainable operating cost and investment.
• Support in setting the right landscape for the channel aligned to the company/ CEO priorities, striving to deliver productive touch point growth & optimal product mix (primarily driven by Prepaid, will also include Postpaid, Fibre, and/or Convergence) in tandem with delivering sustainable operating cost that will collectively push the channel forwards.
• Team lead in overseeing the development & maintenance of the Prepaid base incentive scheme for the company, ensuring competitiveness in market and driving the channel forward.
• Timely review & setup of incentives for new or refined Prepaid product offers, ensure competitiveness in market having regular review of incentive payouts to ensure a sustainable operating cost and investment.
• Regular engagement with stakeholders managing Postpaid base incentive touching Open Channel, ensuring competitiveness and relevancy for the channel.
• Responsible for the end-to-end delivery of assigned tactical/ campaigns and activities in a cohesive, organised, and well-orchestrated manner, including but not limited to, budgets, planning, processes, deliverable, collaterals, and communications.
• Necessary coordination and engagements with multiple stakeholders within the company, including but not limited to, marketing, product, sales, distribution, dealer management, operations, performance management, legal, system & IT, corporate communications, and finance.
• Take ownership with regular monitoring of the channel overall performance to track progress of channel initiatives and actual vs company target.
• Capable of critical assessment via data/ report processing to identify gaps, initiate and plan proposals for necessity interventions to deliver to the company objective & target.
• Budget/ A&P/ Spend management & post-evaluation for assigned channel initiative to review on ROI.
• Regular check & balance of initiative, as well as occasional on-ground audit to ensure executional and operational excellence.
• Able to independently manage relevant senior or operational stakeholders as and when necessary.
• Able to work independently or collectively with team members to develop proposals or data sets.
• Lead/ Facilitate presentations or forum discussions with internal or external stakeholders to acquire approval or guidance.
• Lead briefings to Region & Sales Force for assigned channel initiatives.

Key Requirements

Qualifications & Experience

• Bachelor's degree in commerce-related fields (e.g., Economics, Marketing, Accounting, Business, Finance) or equivalent.
• 8-12 years of relevant working experience.
• Proven track record of consistently delivering strong business results against stretch objectives.
• Demonstrated accountability and ownership, whether as an individual contributor, team member, team leader, or through influential leadership.
• Strong ability to collaborate effectively, both within the function and across cross-functional teams.
• Strong and effective communicator, both formal and informal, with the ability to coordinate across multiple stakeholder groups and levels through clear, concise, and unambiguous communication.
• Experience in on-ground sales and trade, leveraging practical knowledge to develop and execute operationally relevant plans; added advantage.

Technical / Functional Expertise

• Strong data analytical skills with the ability to derive actionable insights from large data sets.
• Proficiency in MS Excel, SAP, and Power BI.
• Ability to conduct data/report processing to identify gaps and develop intervention plans.
• Experience in budget, A&P, spend management, and ROI evaluation.
• Experience in channel planning, incentive programme design, performance monitoring, and business performance analysis.
• Ability to monitor channel performance and track actual results against company targets.

Soft Skills & Leadership Competencies

• Strong leadership and team management capabilities.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong presentation, facilitation, and briefing capabilities.
• Ability to influence and engage senior and operational stakeholders.
• Strong strategic thinking and problem-solving skills.
• Ability to work independently and collaboratively within a team environment.
• Strong organisational skills with the ability to manage multiple priorities and deliverables.
• High level of accountability, ownership, and execution excellence.