Senior Associate, Marketing Solutions (Monetisation)

Lazada; Kampung Malaysia Tambahan; On-site; MYR 60,000 - 90,000; Full time

Job summary

Lazada in Malaysia seeks a monetisation strategist to drive revenue from marketing solutions across platforms, including pricing, packaging, and GTM strategies. You will partner with product, sales, and commercial teams to maximise advertiser value and forecast revenue through robust analytics.

The role requires strong SQL, Excel, and data-visualisation skills, with 3–5 years in ad tech or e-commerce monetisation, and the ability to influence across a matrixed organisation.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics or related field.
• MBA or advanced degree is a plus.
• 3–5 years in digital marketing monetisation, ad tech, or e-commerce revenue strategy.
• Strong analytical skills with SQL, Excel and data visualisation tools.
• Understanding of programmatic advertising and advertiser ROI frameworks.

Responsibilities

• Drive monetisation strategy and execution for marketing solutions across platforms.
• Collaborate with product, sales and commercial teams on pricing models and go-to-market plans.
• Analyse market trends and advertiser behaviour to identify new monetisation opportunities.
• Develop dashboards to track performance, forecast revenue, and provide data-driven recommendations.
• Partner with cross-functional teams to integrate monetisation into roadmaps and client tools.

Skills

SQL

Excel

Data visualization

Monetisation strategy

Stakeholder management

Education

Bachelor's degree in Business/Marketing/Economics

MBA

Tools

Tableau

Power BI

Job description

1. Drive monetisation strategy and execution for Alibaba International’s marketing solutions portfolio, including but not limited to display advertising, performance marketing, and integrated campaign offerings across platforms such as AE, Lazada, and Trendyol.

2.. Collaborate with product, sales, and commercial teams to define pricing models, packaging structures, and go-to-market strategies that maximise revenue while delivering value to advertisers.

3. Analyse market trends, competitor offerings, and advertiser behaviour to identify new monetisation opportunities and optimise existing product economics.

4. Develop and maintain financial and operational metrics dashboards to track performance, forecast revenue, and provide data-driven recommendations for scaling monetisation initiatives.

5. Partner with cross-functional stakeholders to ensure seamless integration of monetisation logic into product roadmaps, platform capabilities, and client-facing tools.

Job Requirements:

1. Bachelor’s degree in Business, Marketing, Economics, or a related field; MBA or advanced degree is a plus.

2. 3–5 years of experience in digital marketing monetisation, ad tech, e-commerce platform revenue strategy, or related fields, preferably within B2B or cross-border e-commerce environments.

3. Strong analytical skills with proficiency in SQL, Excel, and data visualisation tools; experience working with large-scale transactional or advertising datasets.

4. Solid understanding of digital advertising ecosystems, including programmatic buying, performance marketing KPIs, and advertiser ROI frameworks.

5. Excellent communication and stakeholder management abilities, with a proven track record of influencing without direct authority in complex, matrixed organisations.