Monetisation Strategy Lead – Digital Ads & Growth

Lazada; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Lazada in Kuala Lumpur is seeking a monetisation strategist to drive revenue growth for Alibaba International’s marketing solutions portfolio across AE, Lazada, and Trendyol. You will define pricing, packaging, and GTM strategies while working with product, sales and commercial teams.

You will analyse market trends and advertiser behaviour to uncover new opportunities, build dashboards, and influence product roadmaps with data-driven recommendations.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or related field.
• MBA or advanced degree is a plus.

Responsibilities

• Drive monetisation strategy and execution for Alibaba International’s marketing solutions across platforms (AE, Lazada, Trendyol).
• Collaborate with product, sales and commercial teams to define pricing models and go-to-market strategies.
• Analyse market trends, competitor offerings and advertiser behaviour to identify new monetisation opportunities.
• Develop dashboards to track performance, forecast revenue and provide data-driven recommendations.
• Partner with cross-functional stakeholders to integrate monetisation into product roadmaps.

Skills

Analytical skills

Stakeholder management

Communication

Education

Bachelor’s degree in Business/Marketing/Economics

MBA or advanced degree (plus)

Tools

SQL

Excel

Data visualisation tools

Job description

Lazada in Kuala Lumpur is seeking a monetisation strategist to drive revenue growth for Alibaba International’s marketing solutions portfolio across AE, Lazada, and Trendyol. You will define pricing, packaging, and GTM strategies while working with product, sales and commercial teams.

You will analyse market trends and advertiser behaviour to uncover new opportunities, build dashboards, and influence product roadmaps with data-driven recommendations.