Senior Monetisation Strategy Lead

Lazada

Kampung Malaysia Tambahan

On-site

MYR 90,000 - 150,000

Full time

4 days ago

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Job summary

Lazada is seeking a Monetisation Leader to drive strategy and execution for its marketing solutions portfolio across AE, Lazada and Trendyol. You will work with product, sales and commercial teams to optimise pricing, packaging and GTM approaches, while analysing market trends to uncover new revenue opportunities.

You will develop dashboards to forecast revenue, track performance, and provide data‑driven recommendations.

Qualifications

Bachelor's degree in Business, Marketing, Economics or related field.
3–5 years in digital marketing monetisation, ad tech, or related fields, preferably B2B or cross-border e‑commerce.
Proficiency in SQL, Excel and data visualization tools.
Solid understanding of digital advertising ecosystems, KPIs and ROI frameworks.
Excellent communication and stakeholder management in matrixed organisations.

Responsibilities

Drive monetisation strategy and execution across display, performance marketing and integrated campaigns.
Collaborate with product, sales and commercial teams to define pricing, packaging and GTM models.
Analyse market trends, competitors and advertiser behaviour to identify monetisation opportunities.
Develop and maintain financial and operational dashboards to track revenue and forecast growth.
Partner with cross‑functional teams to integrate monetisation logic into product roadmaps and tools.