Monetisation Strategy Lead, Marketing Solutions

Lazada Group; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Lazada Group in Malaysia seeks a monetisation leader to drive strategy across Alibaba International's marketing solutions portfolio, including display and performance marketing, across AE, Lazada, and Trendyol.

You will collaborate with product, sales, and commercial teams to optimise pricing, packaging, and go-to-market approaches, while building dashboards to forecast revenue and track performance.

Qualifications

• Bachelor's degree required; MBA or advanced degree a plus.
• 3-5 years in digital marketing monetisation, ad tech, or related fields; B2B or cross-border e-commerce preferred.
• Strong analytical skills with SQL, Excel, and data visualization tools.
• Solid understanding of digital advertising ecosystems, programmatic buying, KPIs, ROI frameworks.
• Excellent communication and stakeholder management; able to influence in matrixed organisations.

Responsibilities

• Drive monetisation strategy and execution across platforms.
• Collaborate to define pricing models, packaging, and go-to-market strategies.
• Analyse market trends, competitor offerings, and advertiser behaviour.
• Develop and maintain dashboards to track performance and forecast revenue.
• Partner with cross-functional stakeholders to integrate monetisation into roadmaps and tools.

Skills

Strong analytical skills

Excellent communication

Stakeholder management

Education

Bachelor's degree in Business, Marketing, Economics, or related field

MBA or advanced degree

Tools

SQL

Excel

Data visualization tools

Job description

Lazada Group in Malaysia seeks a monetisation leader to drive strategy across Alibaba International's marketing solutions portfolio, including display and performance marketing, across AE, Lazada, and Trendyol.

You will collaborate with product, sales, and commercial teams to optimise pricing, packaging, and go-to-market approaches, while building dashboards to forecast revenue and track performance.