Senior Associate, Ads Solutions

Lazada; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Lazada in Kuala Lumpur is seeking a monetisation strategist to drive revenue growth for Alibaba International’s marketing solutions portfolio across AE, Lazada, and Trendyol. You will define pricing, packaging, and GTM strategies while working with product, sales and commercial teams.

You will analyse market trends and advertiser behaviour to uncover new opportunities, build dashboards, and influence product roadmaps with data-driven recommendations.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or related field.
• MBA or advanced degree is a plus.

Responsibilities

• Drive monetisation strategy and execution for Alibaba International’s marketing solutions across platforms (AE, Lazada, Trendyol).
• Collaborate with product, sales and commercial teams to define pricing models and go-to-market strategies.
• Analyse market trends, competitor offerings and advertiser behaviour to identify new monetisation opportunities.
• Develop dashboards to track performance, forecast revenue and provide data-driven recommendations.
• Partner with cross-functional stakeholders to integrate monetisation into product roadmaps.

Skills

Analytical skills

Stakeholder management

Communication

Education

Bachelor’s degree in Business/Marketing/Economics

MBA or advanced degree (plus)

Tools

SQL

Excel

Data visualisation tools

Job description

• Drive monetisation strategy and execution for Alibaba International’s marketing solutions portfolio, including but not limited to display advertising, performance marketing, and integrated campaign offerings across platforms such as AE, Lazada, and Trendyol.
• Collaborate with product, sales, and commercial teams to define pricing models, packaging structures, and go-to-market strategies that maximise revenue while delivering value to advertisers.
• Analyse market trends, competitor offerings, and advertiser behaviour to identify new monetisation opportunities and optimise existing product economics.
• Develop and maintain financial and operational metrics dashboards to track performance, forecast revenue, and provide data-driven recommendations for scaling monetisation initiatives.
• Partner with cross-functional stakeholders to ensure seamless integration of monetisation logic into product roadmaps, platform capabilities, and client-facing tools.

Job Requirements:

• 1. Bachelor’s degree in Business, Marketing, Economics, or a related field; MBA or advanced degree is a plus.
• 2. 3–5 years of experience in digital marketing monetisation, ad tech, e-commerce platform revenue strategy, or related fields, preferably within B2B or cross-border e-commerce environments.
• 3. Strong analytical skills with proficiency in SQL, Excel, and data visualisation tools; experience working with large-scale transactional or advertising datasets.
• 4. Solid understanding of digital advertising ecosystems, including programmatic buying, performance marketing KPIs, and advertiser ROI frameworks.
• 5. Excellent communication and stakeholder management abilities, with a proven track record of influencing without direct authority in complex, matrixed organisations.