Senior Associate, Marketing Solutions-Bangsar South

Lazada Group; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Lazada Group in Malaysia seeks a monetisation leader to drive strategy across Alibaba International's marketing solutions portfolio, including display and performance marketing, across AE, Lazada, and Trendyol.

You will collaborate with product, sales, and commercial teams to optimise pricing, packaging, and go-to-market approaches, while building dashboards to forecast revenue and track performance.

Qualifications

• Bachelor's degree required; MBA or advanced degree a plus.
• 3-5 years in digital marketing monetisation, ad tech, or related fields; B2B or cross-border e-commerce preferred.
• Strong analytical skills with SQL, Excel, and data visualization tools.
• Solid understanding of digital advertising ecosystems, programmatic buying, KPIs, ROI frameworks.
• Excellent communication and stakeholder management; able to influence in matrixed organisations.

Responsibilities

• Drive monetisation strategy and execution across platforms.
• Collaborate to define pricing models, packaging, and go-to-market strategies.
• Analyse market trends, competitor offerings, and advertiser behaviour.
• Develop and maintain dashboards to track performance and forecast revenue.
• Partner with cross-functional stakeholders to integrate monetisation into roadmaps and tools.

Skills

Strong analytical skills

Excellent communication

Stakeholder management

Education

Bachelor's degree in Business, Marketing, Economics, or related field

MBA or advanced degree

Tools

SQL

Excel

Data visualization tools

Job description

Department:

Commercial-Business Operations

Location:

Malaysia

Job Description

• Drive monetisation strategy and execution for Alibaba International's marketing solutions portfolio, including but not limited to display advertising, performance marketing, and integrated campaign offerings across platforms such as AE, Lazada, and Trendyol.
• Collaborate with product, sales, and commercial teams to define pricing models, packaging structures, and go-to-market strategies that maximise revenue while delivering value to advertisers.
• Analyse market trends, competitor offerings, and advertiser behaviour to identify new monetisation opportunities and optimise existing product economics.
• Develop and maintain financial and operational metrics dashboards to track performance, forecast revenue, and provide data-driven recommendations for scaling monetisation initiatives.
• Partner with cross-functional stakeholders to ensure seamless integration of monetisation logic into product roadmaps, platform capabilities, and client-facing tools.

Job Requirements

• Bachelor's degree in Business, Marketing, Economics, or a related field; MBA or advanced degree is a plus.
• 3-5 years of experience in digital marketing monetisation, ad tech, e-commerce platform revenue strategy, or related fields, preferably within B2B or cross-border e-commerce environments.
• Strong analytical skills with proficiency in SQL, Excel, and data visualisation tools; experience working with large-scale transactional or advertising datasets.
• Solid understanding of digital advertising ecosystems, including programmatic buying, performance marketing KPIs, and advertiser ROI frameworks.
• Excellent communication and stakeholder management abilities, with a proven track record of influencing without direct authority in complex, matrixed organisations.