Senior Associate, Ads Solutions (Brands Partnerships)

Lazada; Kampung Malaysia Tambahan; On-site; MYR 90,000 - 150,000; Full time

Job summary

Lazada is seeking a Monetisation Leader to drive strategy and execution for its marketing solutions portfolio across AE, Lazada and Trendyol. You will work with product, sales and commercial teams to optimise pricing, packaging and GTM approaches, while analysing market trends to uncover new revenue opportunities.

You will develop dashboards to forecast revenue, track performance, and provide data‑driven recommendations.

Qualifications

• Bachelor's degree in Business, Marketing, Economics or related field.
• 3–5 years in digital marketing monetisation, ad tech, or related fields, preferably B2B or cross-border e‑commerce.
• Proficiency in SQL, Excel and data visualization tools.
• Solid understanding of digital advertising ecosystems, KPIs and ROI frameworks.
• Excellent communication and stakeholder management in matrixed organisations.

Responsibilities

• Drive monetisation strategy and execution across display, performance marketing and integrated campaigns.
• Collaborate with product, sales and commercial teams to define pricing, packaging and GTM models.
• Analyse market trends, competitors and advertiser behaviour to identify monetisation opportunities.
• Develop and maintain financial and operational dashboards to track revenue and forecast growth.
• Partner with cross‑functional teams to integrate monetisation logic into product roadmaps and tools.

Skills

SQL

Excel

Data visualization

Analytical thinking

Stakeholder management

Effective communication

Education

Bachelor's degree in Business/Marketing/Economics

MBA or advanced degree

Tools

Tableau

Power BI

Job description

1. Drive monetisation strategy and execution for Alibaba International’s marketing solutions portfolio, including but not limited to display advertising, performance marketing, and integrated campaign offerings across platforms such as AE, Lazada, and Trendyol.

2.. Collaborate with product, sales, and commercial teams to define pricing models, packaging structures, and go-to-market strategies that maximise revenue while delivering value to advertisers.

3. Analyse market trends, competitor offerings, and advertiser behaviour to identify new monetisation opportunities and optimise existing product economics.

4. Develop and maintain financial and operational metrics dashboards to track performance, forecast revenue, and provide data-driven recommendations for scaling monetisation initiatives.

5. Partner with cross-functional stakeholders to ensure seamless integration of monetisation logic into product roadmaps, platform capabilities, and client-facing tools.

Job Requirements:

1. Bachelor’s degree in Business, Marketing, Economics, or a related field; MBA or advanced degree is a plus.

2. 3–5 years of experience in digital marketing monetisation, ad tech, e-commerce platform revenue strategy, or related fields, preferably within B2B or cross-border e-commerce environments.

3. Strong analytical skills with proficiency in SQL, Excel, and data visualisation tools; experience working with large-scale transactional or advertising datasets.

4. Solid understanding of digital advertising ecosystems, including programmatic buying, performance marketing KPIs, and advertiser ROI frameworks.

5. Excellent communication and stakeholder management abilities, with a proven track record of influencing without direct authority in complex, matrixed organisations.