Senior Associate, Marketing Solutions-Bangsar South
Lazada Malaysia
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Descrizione del lavoro
Lazada Malaysia is seeking a Monetisation Marketing Lead to drive revenue across display ads, performance marketing, and integrated campaigns on Lazada and related platforms.
You will define pricing models, collaborate with product and sales, and track metrics to scale monetisation initiatives while delivering value to advertisers.
Competenze
- Bachelor’s degree in Business, Marketing, Economics, or related field; MBA or advanced degree is a plus.
- 3–5 years of experience in digital marketing monetisation, ad tech, e-commerce revenue strategy, or related fields.
- Strong analytical skills with proficiency in SQL, Excel, and data visualisation tools; experience with large-scale datasets.
Mansioni
- Drive monetisation strategy and execution for advertising and integrated campaigns across Lazada platforms.
- Define pricing models, packaging, and go-to-market strategies to maximise revenue and advertiser value.
- Analyse market trends and advertiser behaviour to identify new monetisation opportunities.
- Develop dashboards to track performance, forecast revenue, and provide data-driven recommendations.
Conoscenze
Formazione
Strumenti
Descrizione del lavoro
- Drive monetisation strategy and execution for Alibaba International’s marketing solutions portfolio, including but not limited to display advertising, performance marketing, and integrated campaign offerings across platforms such as AE, Lazada, and Trendyol.
- Collaborate with product, sales, and commercial teams to define pricing models, packaging structures, and go-to-market strategies that maximise revenue while delivering value to advertisers.
- Analyse market trends, competitor offerings, and advertiser behaviour to identify new monetisation opportunities and optimise existing product economics.
- Develop and maintain financial and operational metrics dashboards to track performance, forecast revenue, and provide data-driven recommendations for scaling monetisation initiatives.
- Partner with cross-functional stakeholders to ensure seamless integration of monetisation logic into product roadmaps, platform capabilities, and client-facing tools.
- Bachelor’s degree in Business, Marketing, Economics, or a related field; MBA or advanced degree is a plus.
- 3–5 years of experience in digital marketing monetisation, ad tech, e-commerce platform revenue strategy, or related fields, preferably within B2B or cross-border e-commerce environments.
- Strong analytical skills with proficiency in SQL, Excel, and data visualisation tools; experience working with large-scale transactional or advertising datasets.
- Solid understanding of digital advertising ecosystems, including programmatic buying, performance marketing KPIs, and advertiser ROI frameworks.
- Excellent communication and stakeholder management abilities, with a proven track record of influencing without direct authority in complex, matrixed organisations.
Hirer responsiveness Salary match Number of applicants
Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.
Launched on the Lazada platform in 2018, LazMall is Southeast Asia's biggest virtual mall connecting shoppers to over 18,000 leading international and local brands. It sets a new standard in retail, offering consumers the assurance of 100% product authenticity, guaranteed fast delivery and a 15-days return policy. LazMall is the preferred platform for brands and sellers to directly engage and create a customised experience for their customers.
Lazada’s Marketplace gives retailers instant access to millions of new customers. Launched on the Lazada platform in 2013, Lazada Marketplace provides a full suite of services, from secure payment options and customer care support, to a wide distribution network and marketing analytics, aimed at enabling our sellers to sell more. Lazada Marketplace merchants sell a wide range of products across 18 categories, including fast-growing offerings in health & beauty and fashion, as well as home & living, mother & baby, mobile devices and home appliances, among others.
With a mission to bring the world to Southeast Asia and provide a gateway for Southeast Asian brands to reach international consumers, Lazada’s cross-border business features homegrown brands and sellers from markets that include China, Hong Kong SAR, Korea, Japan, the United States, and Europe. Through our Global Collection channel, Lazada offers a wide assortment of products across various categories, including fashion, electronics, and sports and outdoors. Alibaba’s technology infrastructure and unrivalled logistics network gets purchases to customers within seven days of placing an order.
Accelerating Progress In Southeast Asia Through Commerce & Technology
- Serve 300 million customers
- Create millions of jobs in the eCommerce ecosystems
- Power real, profitable SMEs across SEA
1 - CUSTOMERS FIRST, EMPLOYEES SECOND, SHAREHOLDERS THIRD
This reflects our choice of what’s important in the order of priority. Only by creating sustained customer value can employees grow and shareholders achieve long-term benefit.
Trust is both the most precious and fragile thing in the world. “Our Story”, to keep only “Aliren and Lazadians” is a story of building and cherishing trust. Complexity begets complexity, and simplicity breeds simplicity. Lazadians are straightforward – what you see is what you get. With trust, there is no second-guessing or suspicion, and the result is simplicity and efficiency.
Whether you change or not, the world is changing, our customers are changing and the competitive landscape is changing. We must face change with respect and humility. Otherwise, we will fail to see it, fail to respect it, fail to understand it and fail to catch up with it.
In Lazada’s most challenging times, this spirit has helped us overcome difficulties and survive. In bad times, we know how to motivate ourselves; in good times, we dare to set “dream targets” (stretch goals). Face the future, or we regress. We must shoot for the moon, challenge ourselves, motivate ourselves and exceed ourselves.
This was a tagline in Alibaba’s first job advertisement and became our first proverb. It is not a question, but a call of duty. This proverb symbolizes the sense of ownership that each Aliren-Lazadian must possess.
“Work is now, life is forever. What you do in your job is up to you, but you have responsibility to the ones who love you. Enjoy work as you enjoy life; treat life seriously as you do work. If you live with purpose, you will find reward. You make Alibaba different and make your loved ones proud. Everyone has their own view of work and life; we respect each person’s choice. Whether you live by this value depends on how you live your life.” -- Jack Ma
Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.
Launched on the Lazada platform in 2018, LazMall is Southeast Asia's biggest virtual mall connecting shoppers to over 18,000 leading international and local brands. It sets a new standard in retail, offering consumers the assurance of 100% product authenticity, guaranteed fast delivery and a 15-days return policy. LazMall is the preferred platform for brands and sellers to directly engage and create a customised experience for their customers.
Lazada’s Marketplace gives retailers instant access to millions of new customers. Launched on the Lazada platform in 2013, Lazada Marketplace provides a full suite of services, from secure payment options and customer care support, to a wide distribution network and marketing analytics, aimed at enabling our sellers to sell more. Lazada Marketplace merchants sell a wide range of products across 18 categories, including fast-growing offerings in health & beauty and fashion, as well as home & living, mother & baby, mobile devices and home appliances, among others.
With a mission to bring the world to Southeast Asia and provide a gateway for Southeast Asian brands to reach international consumers, Lazada’s cross-border business features homegrown brands and sellers from markets that include China, Hong Kong SAR, Korea, Japan, the United States, and Europe. Through our Global Collection channel, Lazada offers a wide assortment of products across various categories, including fashion, electronics, and sports and outdoors. Alibaba’s technology infrastructure and unrivalled logistics network gets purchases to customers within seven days of placing an order.
Accelerating Progress In Southeast Asia Through Commerce & Technology
- Serve 300 million customers
- Create millions of jobs in the eCommerce ecosystems
- Power real, profitable SMEs across SEA
1 - CUSTOMERS FIRST, EMPLOYEES SECOND, SHAREHOLDERS THREE
This reflects our choice of what’s important in the order of priority. Only by creating sustained customer value can employees grow and shareholders achieve long-term benefit.
Trust is both the most precious and fragile thing in the world. “Our Story”, to keep only “Aliren and Lazadians” is a story of building and cherishing trust. Complexity begets complexity, and simplicity breeds simplicity. Lazadians are straightforward – what you see is what you get. With trust, there is no second-guessing or suspicion, and the result is simplicity and efficiency.
Whether you change or not, the world is changing, our customers are changing and the competitive landscape is changing. We must face change with respect and humility. Otherwise, we will fail to see it, fail to respect it, fail to understand it and fail to catch up with it.
In Lazada’s most challenging times, this spirit has helped us overcome difficulties and survive. In bad times, we know how to motivate ourselves; in good times, we dare to set “dream targets” (stretch goals). Face the future, or we regress. We must shoot for the moon, challenge ourselves, motivate ourselves and exceed ourselves.
This was a tagline in Alibaba’s first job advertisement and became our first proverb. It is not a question, but a call of duty. This proverb symbolizes the sense of ownership that each Aliren-Lazadian must possess.
“Work is now, life is forever. What you do in your job is up to you, but you have responsibility to the ones who love you. Enjoy work as you enjoy life; treat life seriously as you do work. If you live with purpose, you will find reward. You make Alibaba different and make your loved ones proud. Everyone has their own view of work and life; we respect each person’s choice. Whether you live by this value depends on how you live your life.” -- Jack Ma
What can I earn as a Marketing Associate
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