Monetisation Strategy Lead, Marketing Solutions

Lazada Express Malaysia; Subang Jaya; On-site; MYR 120,000 - 240,000; Full time

Job summary

Alibaba International's marketing solutions leadership seeks a Monetisation Strategist in Malaysia to drive monetisation strategy and execution for display advertising, performance marketing, and integrated campaigns across AE, Lazada, and Trendyol.

You will collaborate with product, sales and commercial teams to define pricing models, packaging structures, and go-to-market strategies that maximise revenue while delivering value to advertisers.

Responsibilities

• Drive monetisation strategy and execution for Alibaba International’s marketing solutions portfolio, including display advertising, performance marketing, and integrated campaign offerings across AE, Lazada, and Trendyol.
• Collaborate with product, sales, and commercial teams to define pricing models, packaging structures, and go-to-market strategies that maximise revenue while delivering value to advertisers.
• Analyse market trends, competitor off...

Job description

Alibaba International's marketing solutions leadership seeks a Monetisation Strategist in Malaysia to drive monetisation strategy and execution for display advertising, performance marketing, and integrated campaigns across AE, Lazada, and Trendyol.

You will collaborate with product, sales and commercial teams to define pricing models, packaging structures, and go-to-market strategies that maximise revenue while delivering value to advertisers.