Senior Associate, Marketing Solutions-Bangsar South

Lazada Group; Malaysia; On-site; MYR 120,000 - 240,000; Full time

Job summary

Lazada Group is seeking a monetisation strategist to drive revenue across Alibaba International's marketing solutions portfolio in Malaysia. You will shape pricing, packaging, and GTM strategies while analysing market trends to unlock new monetisation opportunities.

You will build and maintain financial dashboards, forecast revenue, and partner with product, sales, and operations to embed monetisation in product roadmaps. Strong analytics and stakeholder skills are essential.

Qualifications

• 3–5 years in digital marketing monetisation, ad tech, or e‑commerce revenue strategy.
• Experience in B2B or cross-border e‑commerce environments preferred.
• Strong analytical skills with SQL/Excel and data visualization.
• Solid understanding of programmatic advertising KPIs and ROI frameworks.
• Excellent communication and stakeholder management in matrix organisations.

Responsibilities

• Drive monetisation strategy and execution for the platform's marketing solutions.
• Collaborate with product, sales, and commercial teams to define pricing models and GTM strategies.
• Analyse market trends and advertiser behaviour to identify monetisation opportunities.
• Develop dashboards to track performance, forecast revenue, and recommend scaling initiatives.
• Partner with cross‑functional teams to integrate monetisation logic into roadmaps and client tools.

Skills

SQL

Excel

Data Visualization

Communication

Stakeholder Management

Education

Bachelor's degree in Business/Marketing/Economics

MBA or advanced degree

Tools

Data Visualization Tools

Job description

Department:

Commercial-Business Operations

Location:

Malaysia

Job Description

• Drive monetisation strategy and execution for Alibaba International's marketing solutions portfolio, including but not limited to display advertising, performance marketing, and integrated campaign offerings across platforms such as AE, Lazada, and Trendyol.
• Collaborate with product, sales, and commercial teams to define pricing models, packaging structures, and go-to-market strategies that maximise revenue while delivering value to advertisers.
• Analyse market trends, competitor offerings, and advertiser behaviour to identify new monetisation opportunities and optimise existing product economics.
• Develop and maintain financial and operational metrics dashboards to track performance, forecast revenue, and provide data-driven recommendations for scaling monetisation initiatives.
• Partner with cross-functional stakeholders to ensure seamless integration of monetisation logic into product roadmaps, platform capabilities, and client-facing tools.

Job Requirements

• Bachelor's degree in Business, Marketing, Economics, or a related field; MBA or advanced degree is a plus.
• 3-5 years of experience in digital marketing monetisation, ad tech, e-commerce platform revenue strategy, or related fields, preferably within B2B or cross-border e-commerce environments.
• Strong analytical skills with proficiency in SQL, Excel, and data visualisation tools; experience working with large-scale transactional or advertising datasets.
• Solid understanding of digital advertising ecosystems, including programmatic buying, performance marketing KPIs, and advertiser ROI frameworks.
• Excellent communication and stakeholder management abilities, with a proven track record of influencing without direct authority in complex, matrixed organisations.