Associate, Affiliate Marketing (B2C)-Bangsar South

Lazada Group; Kuala Lumpur; On-site; MYR 78,000 - 134,000; Full time

Job summary

Lazada Group in Malaysia seeks an experienced Affiliate Marketing Operations lead to oversee and optimize the company’s affiliate channels, driving growth and profitability in a fast-paced e-commerce environment.

You will monitor performance, develop partnerships, and implement incentive programs while collaborating with cross-functional teams to align campaigns with business goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Above 3-5 years of experience in affiliate marketing, with a proven track record of driving successful campaigns in the e-commerce industry.
• Solid understanding of digital marketing channels and the ability to strategically analyze campaign data to inform decision-making with critical thinking
• Strong networking and negotiation skills, with the ability to establish and maintain relationships with key partners.
• Familiarity with affiliate marketing tools and platforms, tracking dashboards & data analytics excel skills
• Excellent communication and project management skills, capable of working in a fast-paced, cross-functional environment.

Responsibilities

• Manage and oversee the company’s affiliate marketing channels, ensuring growth, compliance, and scalability.
• Monitor daily affiliate performance, ROI, and traffic to ensure alignment with company goals and KPIs.
• Optimize the performance of affiliate marketing campaigns by analyzing and refining strategies.
• Drive affiliate growth by onboarding new affiliates and strengthening partnerships.
• Build strong relationships with affiliate partners by maintaining consistent communication through email, chat, and calls & monthly meeting cadence.
• Develop initiatives such as incentive/bonus programs, exclusive offers, and bonuses to increase affiliate motivation and performance.
• Provide affiliates with marketing resources, tools, and support to help them improve performance.
• Identify, qualify, and onboard new high-value affiliates, influencers, and strategic partners.
• Develop business relationships with agencies, content creators, and other affiliate networks to expand the program's reach.
• Negotiate affiliate programs, commission structures, and partnership terms to ensure mutual benefit.

Skills

Affiliate marketing

Campaign analytics

Negotiation

Networking

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business Administration

Tools

Affiliate platforms

Job description

Department:

Marketing & Communications-User Growth & Performance Marketing

Location:

Malaysia

Job Description

Affiliate Marketing Operations

• 1. Manage and oversee the company’s affiliate marketing channels, ensuring growth, compliance, and scalability.
• 2. Monitor daily affiliate performance, ROI, and traffic to ensure alignment with company goals and KPIs.
• 3. Optimize the performance of affiliate marketing campaigns by analyzing and refining strategies.
• 4. Drive affiliate growth by onboarding new affiliates and strengthening partnerships with existing affiliates.

Affiliate Relationship Management

• 1. Build strong relationships with affiliate partners by maintaining consistent communication through email, chat, and calls & monthly meeting cadence.
• 2. Develop initiatives such as incentive/bonus programs, exclusive offers, and bonuses to increase affiliate motivation and performance.
• 3. Provide affiliates with marketing resources, tools, and support to help them improve performance.

Affiliate Partnership Expansion

• 1. Identify, qualify, and onboard new high-value affiliates, influencers, and strategic partners.
• 2. Develop business relationships with agencies, content creators, and other affiliate networks to expand the program's reach.
• 3. Negotiate affiliate programs, commission structures, and partnership terms to ensure mutual benefit.

Job Requirements

• 1. Bachelor's degree in Marketing, Business Administration, or a related field.
• 2. Above 3-5 years of experience in affiliate marketing, with a proven track record of driving successful campaigns in the e-commerce industry.
• 3. Solid understanding of digital marketing channels and the ability to strategically analyze campaign data to inform decision-making with critical thinking
• 4. Strong networking and negotiation skills, with the ability to establish and maintain relationships with key partners.
• 5. Familiarity with affiliate marketing tools and platforms, tracking dashboards & data analytics excel skills
• 6. Excellent communication and project management skills, capable of working in a fast-paced, cross-functional environment.