Monetisation Strategy Specialist - Marketing Solutions

Lazada Group

Malaysia

On-site

MYR 120,000 - 240,000

Full time

6 days ago

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Job summary

Lazada Group is seeking a monetisation strategist to drive revenue across Alibaba International's marketing solutions portfolio in Malaysia. You will shape pricing, packaging, and GTM strategies while analysing market trends to unlock new monetisation opportunities.

You will build and maintain financial dashboards, forecast revenue, and partner with product, sales, and operations to embed monetisation in product roadmaps. Strong analytics and stakeholder skills are essential.

Qualifications

3–5 years in digital marketing monetisation, ad tech, or e‑commerce revenue strategy.
Experience in B2B or cross-border e‑commerce environments preferred.
Strong analytical skills with SQL/Excel and data visualization.
Solid understanding of programmatic advertising KPIs and ROI frameworks.
Excellent communication and stakeholder management in matrix organisations.

Responsibilities

Drive monetisation strategy and execution for the platform's marketing solutions.
Collaborate with product, sales, and commercial teams to define pricing models and GTM strategies.
Analyse market trends and advertiser behaviour to identify monetisation opportunities.
Develop dashboards to track performance, forecast revenue, and recommend scaling initiatives.
Partner with cross‑functional teams to integrate monetisation logic into roadmaps and client tools.