Segment Marketing & Acquisition Manager

OCBC Malaysia; Malaysia; On-site; MYR 70,000 - 110,000; Full time

Benefits offered by this job

Competitive base salary

Flexible benefits

Professional development opportunities

Community initiatives

Equal opportunity

Supportive team

Job summary

OCBC Malaysia is seeking an Assistant Manager/Manager, Segment Management to help develop and execute strategies optimizing Premier Banking and Premier Private Client campaigns. You will analyze campaigns, collaborate with cross-functional teams, and report performance.

The ideal candidate has strong analytical skills, proficiency in Excel and Power BI, and the ability to translate group learnings to the local market. This role offers a supportive team and development opportunities.

Qualifications

• Strong analytical and quantitative skills with data-focused mindset.
• Experience with Excel and Power BI for campaign analytics.
• Ability to collaborate across distribution, wealth management and analytics teams.

Responsibilities

• Assist in developing acquisition and portfolio strategies for Premier segments.
• Support planning, execution, and optimization of marketing campaigns.
• Analyze campaign performance data to identify trends and insights.
• Collaborate with cross-functional teams to ensure campaign delivery.
• Apply group learnings to local market context and maintain documentation.
• Prepare regular reports on campaign performance and segment growth.
• Monitor KPIs and support performance tracking efforts.
• Handle ad hoc projects related to segment management and business development.

Skills

Analytical mindset

Quantitative analysis

Cross-functional collaboration

Communication skills

Problem-solving

Time management

Tools

Excel

Power BI

Job description

OCBC Malaysia is seeking an Assistant Manager/Manager, Segment Management to help develop and execute strategies optimizing Premier Banking and Premier Private Client campaigns. You will analyze campaigns, collaborate with cross-functional teams, and report performance.

The ideal candidate has strong analytical skills, proficiency in Excel and Power BI, and the ability to translate group learnings to the local market. This role offers a supportive team and development opportunities.