Digital Marketing Lead: Data-Driven Campaigns & Growth

OCBC Group; Kuala Lumpur; On-site; MYR 120,000 - 240,000; Full time

Job summary

OCBC Group in Malaysia is seeking a Digital Marketing - VP to lead the bank's digital presence and customer acquisition strategies. You'll drive multi-channel campaigns, work with cross-functional teams, and optimize campaigns with data-driven insights in a fast-paced environment.

The ideal candidate has 3+ years in digital marketing, strong analytics skills, and the ability to manage budgets and stakeholder expectations while delivering measurable growth.

Qualifications

• Degree in Marketing, Communications, or related field.
• Minimum ~3 years of digital marketing experience.
• Strong understanding of channels: social, email, SEM.

Responsibilities

• Develop and execute digital marketing campaigns across channels.
• Collaborate with cross-functional teams to create content and promotions.
• Analyze campaign performance and inform future strategies.
• Manage digital marketing budgets to maximize ROI.

Skills

Digital marketing strategy

Campaign optimization

Data analysis

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Adobe Analytics

Job description

OCBC Group in Malaysia is seeking a Digital Marketing - VP to lead the bank's digital presence and customer acquisition strategies. You'll drive multi-channel campaigns, work with cross-functional teams, and optimize campaigns with data-driven insights in a fast-paced environment.

The ideal candidate has 3+ years in digital marketing, strong analytics skills, and the ability to manage budgets and stakeholder expectations while delivering measurable growth.