Digital Marketing Specialist — Data-Driven Campaigns & Growth

OCBC Group; Kuala Lumpur; Hybrid; MYR 66,960 - 100,440; Full time

Job summary

OCBC Malaysia seeks a Digital Marketing Specialist to shape the bank's online presence and drive customer acquisition and retention. You will manage campaigns across social, email, and search, collaborating with cross-functional teams to deliver engaging content and promotions.

You will analyze performance with Google Analytics and Adobe Analytics, stay ahead of trends, and optimize budgets for maximum ROI in a fast-paced, collaborative environment.

Qualifications

• A degree in Marketing, Communications, or a related field.
• At least 3 years of experience in digital marketing, with a proven track record of success.
• Strong understanding of digital marketing channels, including social media, email, and search engine marketing.
• Analytical and creative, with excellent problem-solving skills.
• Excellent communication and project management skills, with the ability to work effectively in a team environment.
• Knowledge of data and analytics tools, such as Google Analytics and Adobe Analytics.

Responsibilities

• Develop and execute digital marketing campaigns across various channels, including social media, email, and search engine marketing.
• Collaborate with cross-functional teams to create engaging content and promotions that drive customer engagement.
• Analyze campaign performance using data and analytics tools, and provide insights to inform future marketing strategies.
• Stay up-to-date with the latest digital marketing trends and technologies, and recommend new initiatives to drive business growth.
• Manage and optimize digital marketing budgets to ensure maximum ROI.

Skills

Digital marketing

Social media

Email marketing

Google Analytics

Content creation

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Adobe Analytics

Job description

OCBC Malaysia seeks a Digital Marketing Specialist to shape the bank's online presence and drive customer acquisition and retention. You will manage campaigns across social, email, and search, collaborating with cross-functional teams to deliver engaging content and promotions.

You will analyze performance with Google Analytics and Adobe Analytics, stay ahead of trends, and optimize budgets for maximum ROI in a fast-paced, collaborative environment.