Segment Marketing Specialist (Gov-GLC)

MAXIS Malaysia; Kampung Paya; On-site; MYR 60,000 - 80,000; Full time

Job summary

MAXIS Malaysia is looking for a candidate to lead strategic planning and market insights initiatives aimed at enhancing customer engagement within Government and Wholesale segments. The role involves developing go-to-market strategies for advanced solutions like AI and Cybersecurity and ensuring the execution of marketing campaigns across multiple channels.

The ideal candidate should have substantial experience in marketing strategy development and performance monitoring to achieve business objectives and optimise marketing initiatives.

Qualifications

• Experience in developing strategic marketing plans.
• Proven track record in executing marketing campaigns.
• Strong analytical skills for market research and performance monitoring.

Responsibilities

• Develop and execute strategic plans for funnel-building.
• Lead the development of marketing go-to-market strategies.
• Create compelling content for sales enablement.

Job description

Strategic Planning & Market Insight

Develop and execute strategic plans for funnel‑building activities (tech talks, event sponsorships, round tables, MOU ceremonies) to achieve growth targets and enhance customer engagement and experience within Government, GLC, and Wholesale segments. Develop propositions aligned with business goals and market demands of the segment. Conduct market research and competitive analysis to identify unique segment needs, challenges, and opportunities, informing tailored marketing strategies.

Go-to-Market (GTM) Strategy & Execution

Lead the development and execution of marketing go-to-market strategies and campaign briefs for advanced solutions (AI, Cloud, IoT, Fixed Network, Cybersecurity) targeting Government, GLC, and Wholesale segments. Coordinate the delivery of marketing campaigns across multiple channels, including email marketing (EDM blasts), content marketing, social media, and on‑ground activities. Ensure timely delivery and adherence to campaign objectives and timelines.

Funnel Building & Event Collaboration

Work hand‑in‑hand with Activation Specialists to plan and organise all funnel‑building events and activities, ensuring strategic alignment and flawless execution.

Content & Sales Enablement

Create compelling content and sales enablement materials (presentations, solution decks, solution briefs) to empower sales teams and support speaking engagements.

Performance Monitoring & Optimisation

Track and monitor the performance of all funnel‑building activities and GTM initiatives against KPIs, providing data‑driven insights for continuous optimisation.

Cross‑functional Alignment

Act as a key liaison between sales, product/solution teams, and external partners to ensure marketing initiatives align with business objectives and support the sales cycle.

Equal Employment Opportunity

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.