Senior Manager, Segment Marketing

Manulife/John Hancock; Kuala Lumpur; Hybrid; MYR 180,000 - 320,000; Full time

Job summary

Manulife/John Hancock is seeking a senior leader to own the growth agenda for customer segments, shaping value propositions and go-to-market strategies across products, services and partnerships. You will evaluate segment economics, governance and cross-functional investments to drive sustainable portfolio growth in Malaysia and beyond.

The role requires 8-10 years of segment management and product strategy experience in financial services, with a strong ability to lead complex, matrixed

Qualifications

• Bachelor's Degree in Business, Marketing, Finance or a related discipline.
• 8-10 years of experience in segment management, proposition strategy, customer growth, product strategy or financial services.
• Demonstrated experience developing business cases, commercializing propositions and delivering measurable growth outcomes.
• Strong understanding of customer segmentation, lifecycle management, distribution channels and financial services products.
• Proven ability to lead complex cross-functional initiatives in a matrixed organization.
• Experience using customer, market and performance insights to guide investment and optimization decisions.

Responsibilities

• Own the growth agenda for customer segments, including target customers, needs, value pools, competitive positioning, portfolio economics and strategic growth priorities.
• Lead the design and ongoing optimization of propositions spanning products, services, experiences, partnerships, channels and engagement.
• Develop segment economics, investment cases and commercialization strategies, and track expenditure, returns and benefits realization against agreed outcomes.
• Align channel strategy, customer journeys, proposition narratives, sales enablement and activation plans to drive adoption and conversion.
• Drive acquisition, activation, cross-sell, upgrades retention and engagement, with focus on portfolio contribution and customer lifetime value.
• Lead regular segment performance reviews covering customer growth, proposition adoption, portfolio economics, investment outcomes and benefits realization; recommend corrective action or further investment.
• Coordinate cross-functional delivery across Product, Distribution, Customer Experience, Brand, Analytics, Operations, Technology, Finance, Legal, Compliance and Risk.
• Use customer analytics, market developments and competitor activity to identify unmet needs and future growth opportunities.

Skills

Segment management

Proposition strategy

Customer growth

Product strategy

Financial services

Cross-functional leadership

Education

Bachelor's Degree in Business, Marketing, Finance or a related discipline

Job description

Position Responsibilities

• Segment Growth Strategy: Own the growth agenda for customer segments, including target customers, needs, value pools, competitive positioning, portfolio economics and strategic growth priorities.
• Integrated Proposition Ownership: Lead the design and ongoing optimization of propositions spanning products, services, experiences, partnerships, channels and engagement.
• Commercial Strategy & Investment Governance: Develop segment economics, investment cases and commercialization strategies, and track expenditure, returns and benefits realization against agreed outcomes.
• Go-to-Market & Distribution Activation: Align channel strategy, customer journeys, proposition narratives, sales enablement and activation plans to drive adoption and conversion.
• Segment Performance & Customer Value: Drive acquisition, activation, cross-sell, upgrades retention and engagement, with clear focus on portfolio contribution, customer lifetime value and sustainable segment growth.
• Segment Performance Management: Lead regular segment performance reviews covering customer growth, proposition adoption, portfolio economics, investment outcomes and benefits realization; recommend corrective action or further investment.
• Enterprise Delivery Leadership: Coordinate cross-functional delivery across Product, Distribution, Customer Experience, Brand, Analytics, Operations, Technology, Finance, Legal, Compliance and Risk.
• Market & Customer Insight: Use customer analytics, market developments and competitor activity to identify unmet needs and future growth opportunities.

Required Qualifications

• Bachelor's Degree in Business, Marketing, Finance or a related discipline.
• 8 - 10 years of experience in segment management, proposition strategy, customer growth, product strategy or financial services.
• Demonstrated experience developing business cases, commercializing propositions and delivering measurable growth outcomes.
• Strong understanding of customer segmentation, lifecycle management, distribution channels and financial services products.
• Proven ability to lead complex cross-functional initiatives in a matrixed organization.
• Experience using customer, market and performance insights to guide investment and optimization decisions.

Preferred Qualifications

• Highly analytical with the ability to leverage customer insights, market trends, and performance data to identify growth opportunities and optimize business performance.

When you join our team

We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Working Arrangement Hybrid

We’re Manulife. And we’re on a mission to make decisions easier and lives better. Better is what drives us. It’s what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It’s the reason we’re dedicated to investing in digital innovation and industry-leading AI, and accelerating a sustainable and economically inclusive future. Joining us means you’ll be empowered to learn and grow your career. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. And as part of our global team, you’ll help shape the future you want to see – and discover that better can take you anywhere you want to go. We’re proud of our accomplishments and recognition.

Recent awards include

2026 Gallup Exceptional Workplace Award Winner Manulife Named one of Forbes World's Best Employers 2025 Financial Times World's Best Employers Asia-Pacific 2026 We’ve been recognized as one of Canada’s Top 100 Employers 2026 #1 Life Insurer for AI Maturity by Evident 2026.

Our ambition is to be the number one choice for customers. Learn more at https://www.manulife.com/.