Sales Training Supervisor/Manager

广州小鹏汽车科技有限公司; Cyberjaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

广州小鹏汽车科技有限公司 in Malaysia seeks a Training System & Program Leader to build a tiered training framework across the sales funnel, and to establish a certification ladder for sales advisors.

You will localize training materials into Bahasa Malaysia and English, deliver onboarding and quarterly workshops, coach dealers on showroom practices, and create post-training metrics to measure impact on conversions and margins. Travel to dealer sites will be required.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years in sales training or frontline sales management.
• 2+ years in the automotive industry (OEM or dealer group).
• Fluent in Bahasa Malaysia and English; Chinese is a plus.

Responsibilities

• Design a tiered training framework covering the entire sales funnel.
• Establish a tiered sales advisor certification system (Junior → Senior → Gold).
• Develop and update training courses: product analysis, battle cards, scripts, and upselling techniques.
• Localize HQ training materials into Bahasa Malaysia and English.
• Organize onboarding bootcamps, model launch trainings, and quarterly workshops.
• Conduct on-site dealer coaching (ride-alongs, role-play, win/loss reviews).
• Design post-training assessments to quantify impact on conversions and margins.

Skills

Sales Training

Frontline Sales Management

Education

Bachelor’s degree in Marketing or related field

Job description

1. Training System & Program Development

• Design a tiered training framework covering the entire sales funnel—lead acquisition, showroom reception, test-drive, quotation & negotiation, delivery follow-up—tailored to Malaysia market characteristics;
• Establish a tiered sales advisor certification system (Junior → Senior → Gold) linking training with performance and career progression.

2. Course Development & Localization

• Develop and continuously update training courses: model product analysis, competitive battle cards, objection-handling scripts, test-drive protocols, and F&I/trade-in/insurance upselling techniques;
• Localize HQ training materials into Bahasa Malaysia and English, adapting to local consumer culture and car-buying behavior.

3. Training Delivery & On-site Coaching

• Organize new hire onboarding bootcamps, new model launch sprint trainings, and quarterly sales skills workshops;
• Conduct on-site dealer coaching (ride-alongs, role-play, win/loss reviews) to ensure training drives real closing capability.

4. Effectiveness Tracking & Enablement

• Design post-training assessments (tests, role-play, mystery shopper, 30-day sales tracking) to quantify impact on conversion rates, test-drive ratios, and margin retention;
• Continuously refine training content based on sales data and frontline feedback, targeting specific business pain points.

5. Sales Process Management & Dealer Audit

• Design and continuously optimize the standardized Sales Process SOP (lead-to-delivery) across all dealer stores; use CRM data and customer feedback to refine the customer journey.
• Build a tiered training system for dealer sales staff, including training materials, e-learning modules, and field coaching.
• Develop and execute a dealer audit framework covering facility standards, sales process adherence, and staff competency; conduct scheduled and spot-check inspections.

Requirements

• Bachelor’s degree or above, preferably in Marketing or related fields;
• Minimum 5 years of experience in sales training or frontline sales management, with at least 2 years specifically in the automotive industry (OEM or dealer group);
• Deep understanding of the full automotive sales cycle, with proven hands-on closing experience – not purely a theoretical trainer;
• Strong course development and facilitation skills, capable of managing the entire cycle from needs analysis to on-the-ground delivery;
• Language proficiency: Fluent in both Bahasa Malaysia and English (spoken and written) – able to deliver training and develop materials directly in local languages. Chinese is a plus;
• Willingness to travel frequently across states for dealer coaching;