Sales Manager, Penang (Carlist.my)

iCar Asia (Powered by CARSOME); Bayan Lepas; On-site; MYR 120,000 - 200,000; Full time

Job summary

The Classifieds Sales Manager at iCar Asia (Powered by CARSOME) leads the sales and servicing teams in Malaysia to drive revenue growth and deliver outstanding customer experiences. You will develop and execute a robust classifieds and listings sales strategy, coaching a high-performing team to meet targets.

Based in Bayan Lepas, Penang, you will manage campaigns, monitor performance metrics, ensure compliant advertising, and collaborate with inventory and operations to align stock with

Qualifications

• Minimum 2 years of automotive sales experience in Malaysia.
• At least 2 years in people management.
• 2+ years in senior sales or sales management.
• Strong knowledge of advertising processes and campaign execution.
• Excellent organization and communication skills.
• Proficient in Microsoft Office and email tools.

Responsibilities

• Manage daily branch or team operations while consistently achieving and exceeding sales target
• Lead sales training and coaching to equip the team for objections and effective market performance
• Develop and refine sales strategies, tools, and processes to improve team results
• Deliver accurate and timely weekly reporting and sales forecasts
• Ensures advertised inventory, pricing, and offers are accurate, compliant, and up to date
• Manages online listings across dealer and third-party platforms and monitor campaign performance
• Monitors advertising performance metrics (leads, conversions, cost per lead, ROI and Chabot leads) and adjusts strategies accordingly
• Provide clear direction on advertising, including featured products, pricing, trim levels, and merchandising, ensuring accuracy, compliance, and alignment
• Ensures all advertising complies with manufacturer standards, brand guidelines, and legal requirements
• Coordinates with inventory management to align advertising with stock levels and aging inventory
• Reviews and approves content, messaging, and creative assets before release
• Manages or contributes to the dealership advertising budget and cost controls
• Supports sales team with advertising-driven promotions, events, and campaigns
• Lead and mentor the team to achieve individual and collective performance goals.
• Oversee onboarding and induction of new team members.
• Conduct daily training on sales processes, negotiation, presentations, and digital tools.
• Monitor KPIs and maintain accurate sales pipelines.
• Drive revenue generation and maintain strong engagement with dealers.
• Educate clients on self-service options, including uploading inventories.
• Coordinate negotiations for large client contracts and build strong relationships with senior stakeholders.
• Gather market intelligence and client feedback to improve products, services, and marketing strategies.
• Conduct role-play sessions and coaching using data-driven scripts and sales pitches.
• Collaborate with Operations teams to ensure all campaigns are delivered on time and to specification
• Complete additional projects or tasks as assigned by management

Skills

Leadership

Sales management

Coaching & training

Advertising strategy

Campaign analytics

Relationship building

Excel / PowerPoint

Tools

Excel

PowerPoint

Word

Email

Job description

The Classifieds Sales Manager is responsible for developing and executing the Classifieds & Listings sales strategy to strengthen iCar Asia’s position as the No. 1 automotive marketplace in Malaysia. The role leads, coaches, and develops a high-performing team of sales and servicing professionals to drive business growth, achieve revenue targets, and deliver outstanding customer experiences.

Your Day-to-Day

Leadership & Management

• Manage daily branch or team operations while consistently achieving and exceeding sales target
• Lead sales training and coaching to equip the team for objections and effective market performance
• Develop and refine sales strategies, tools, and processes to improve team results
• Deliver accurate and timely weekly reporting and sales forecasts
• Ensures advertised inventory, pricing, and offers are accurate, compliant, and up to date
• Manage online listings across dealer and third-party platforms and monitor campaign performance
• Monitors advertising performance metrics (leads, conversions, cost per lead, ROI and Chabot leads) and adjusts strategies accordingly
• Provide clear direction on advertising, including featured products, pricing, trim levels, and merchandising, ensuring accuracy, compliance, and alignment
• Ensures all advertising complies with manufacturer standards, brand guidelines, and legal requirements
• Coordinates with inventory management to align advertising with stock levels and aging inventory
• Reviews and approves content, messaging, and creative assets before release
• Manages or contributes to the dealership advertising budget and cost controls
• Supports sales team with advertising-driven promotions, events, and campaigns

Team Culture & Development

• Lead and mentor the team to achieve individual and collective performance goals.
• Oversee onboarding and induction of new team members.
• Conduct daily training on sales processes, negotiation, presentations, and digital tools.
• Monitor KPIs and maintain accurate sales pipelines.
• Drive revenue generation and maintain strong engagement with dealers.
• Educate clients on self-service options, including uploading inventories.
• Coordinate negotiations for large client contracts and build strong relationships with senior stakeholders.
• Gather market intelligence and client feedback to improve products, services, and marketing strategies.
• Conduct role-play sessions and coaching using data-driven scripts and sales pitches.

Stakeholder Management

• Collaborate with Operations teams to ensure all campaigns are delivered on time and to specification
• Complete additional projects or tasks as assigned by management

Your Know-How

• Minimum 2 years of experience in automotive to dealerships in Malaysia, including at least 2 years in people management
• At least 2 years experience in senior sales or sales management
• Strong knowledge of advertising processes, strategies, and campaign execution
• Excellent organisation, time management and communication skills
• Proficient in computer applications, internet, and software tools, including Excel, PowerPoint, Word, and email
• High attention to detail, accuracy, and presentation standards
• Strong numeracy skills and excellent command of English
• Proven track record of meeting or exceeding sales targets