Sales Manager, Penang

iCar Asia (Carlist.my); Bayan Lepas; On-site; MYR 156,000 - 268,000; Full time

Job summary

Carlist.my (iCar Asia Sdn. Bhd.) is seeking a Classifieds Sales Manager in Bayan Lepas, Penang, Malaysia.

You will lead and develop a high-performing team, drive the classifieds and listings sales strategy, ensure compliant and accurate advertising, and build strong relationships with dealers and senior stakeholders. The role requires extensive experience in automotive sales, people management, and strong knowledge of advertising processes and digital tools.

Qualifications

• 2+ years experience in automotive or dealer environment in Malaysia.
• 2+ years in sales management or senior sales roles.
• Knowledge of advertising processes, campaigns and marketplace platforms.
• Strong organisational, time management and communication skills.
• Proficiency with MS Office (Excel, PowerPoint, Word) and email.

Responsibilities

• Develop and execute the classifieds and listings sales strategy to grow revenue.
• Lead, coach and develop a high-performing sales team.
• Manage advertising budgets and ensure compliant, accurate listings.
• Coordinate campaigns with inventory and marketing teams.
• Monitor KPIs, forecasts and reporting for sales performance.
• Engage with dealers and senior stakeholders to secure contracts.

Skills

Sales leadership

Advertising campaigns

Negotiation

Stakeholder management

Communication

English proficiency

Mandarin language skills

Team mentorship

Tools

Excel

PowerPoint

Word

Email

Job description

The Classifieds Sales Manager is responsible for developing and executing the Classifieds & Listings sales strategy to strengthen iCar Asia’s position as the No. 1 automotive marketplace in Malaysia. The role leads, coaches, and develops a high-performing team of sales and servicing professionals to drive business growth, achieve revenue targets, and deliver outstanding customer experiences.

Your Day-to-Day

Leadership & Management

Manage daily branch or team operations while consistently achieving and exceeding sales target

Lead sales training and coaching to equip the team for objections and effective market performance

Develop and refine sales strategies, tools, and processes to improve team results

Deliver accurate and timely weekly reporting and sales forecasts

Ensures advertised inventory, pricing, and offers are accurate, compliant, and up to date

Manage online listings across dealer and third-party platforms and monitor campaign performance

Monitors advertising performance metrics (leads, conversions, cost per lead, ROI and Chabot leads) and adjusts strategies accordingly

Provide clear direction on advertising, including featured products, pricing, trim levels, and merchandising, ensuring accuracy, compliance, and alignment

Ensures all advertising complies with manufacturer standards, brand guidelines, and legal requirements

Coordinates with inventory management to align advertising with stock levels and aging inventory

Reviews and approves content, messaging, and creative assets before release

Manages or contributes to the dealership advertising budget and cost controls

Supports sales team with advertising-driven promotions, events, and campaigns

Team Culture & Development

Lead and mentor the team to achieve individual and collective performance goals.

Oversee onboarding and induction of new team members.

Conduct daily training on sales processes, negotiation, presentations, and digital tools.

Monitor KPIs and maintain accurate sales pipelines.

Drive revenue generation and maintain strong engagement with dealers.

Educate clients on self-service options, including uploading inventories.

Coordinate negotiations for large client contracts and build strong relationships with senior stakeholders.

Gather market intelligence and client feedback to improve products, services, and marketing strategies.

Conduct role-play sessions and coaching using data-driven scripts and sales pitches.

Stakeholder Management

Collaborate with Operations teams to ensure all campaigns are delivered on time and to specification

Complete additional projects or tasks as assigned by management

Your Know-How

Minimum 2 years of experience in automotive to dealerships in Malaysia, including at least 2 years in people management

At least 2 years experience in senior sales or sales management

Strong knowledge of advertising processes, strategies, and campaign execution

Excellent organisation, time management and communication skills

Proficient in computer applications, internet, and software tools, including Excel, PowerPoint, Word, and email

High attention to detail, accuracy, and presentation standards

Strong numeracy skills and excellent command of English

Proven track record of meeting or exceeding sales targets

Your application will include the following questions:

• What's your expected monthly basic salary?
• Do you possess or have access to your own transportation?
• How many years of sales management experience do you have?
• How would you rate your Mandarin language skills?

Carlist.my (iCar Asia Sdn. Bhd. 798162-H) is Malaysia’s No.1 car site connecting car buyers, sellers and enthusiasts to a single platform which encompasses car classifieds and informative content. Carlist.my has the largest number of car listings for sale in Malaysia with over 100,000 listings available within its database. Reaching an audience of over 590,000 unique visitors viewing over 7 million pages a month, Carlist.my strives to provide consumers with a comprehensive and positive automotive research and purchasing experience.