Sales Manager

KIN WO F&B SDN. BHD.; Kuala Lumpur; On-site; MYR 134,000 - 201,000; Full time

Job summary

IX Catering Group in Malaysia seeks a dedicated sales and business development professional to expand our elevated Japanese Donburi concept. You will drive new business, build partnerships, and promote corporate meal plans while ensuring exceptional hospitality.

The role requires 5+ years in sales/BD, strong relationship skills, and the ability to manage budgets, forecast demand, and optimize operations across the supply chain. Proficiency in English and Bahasa Malaysia is essential.

Qualifications

• Bachelor’s degree or higher in Marketing, Communications, Hospitality Management, Business Administration, or Hotel Management.
• 5+ years of progressive experience in sales, business development, or hospitality management.
• Proficiency in English and Bahasa Malaysia; Putonghua or Cantonese is a plus.
• Must be legally eligible to work in Malaysia.

Responsibilities

• Develop new customers, expand sales channels, and maintain relationships.
• Achieve sales targets and drive sales performance.
• Develop B2B partnerships and promote employee meal plans and services.
• Oversee supply chain, inventory control, and SOP implementation.
• Manage budgeting, forecasting, and vendor negotiations.

Skills

Sales & BD

Relationship management

Negotiation

Market analysis

Education

Bachelor's degree in Marketing/Business or Hospitality Management

Job description

At IX Catering Group, we are operators of premium Japanese restaurants in Hong Kong with a focus on high-quality dining, combining restaurant management with sensory marketing and Japanese culinary traditions. We are expanding into the Malaysian F&B market to launch an elevated, authentic Japanese Donburi (rice bowl) concept committed to serving fresh, high-quality meals with warm hospitality. We are looking for dedicated and energetic individuals to join our growing, seasoned culinary team.

Main & Additional Responsibilities

Sales & Business Development:

• Develop new customers, expand sales channels, and maintain relationships with existing customers.
• Achieve sales targets and increase sales performance.
• Develop B2B corporate partnerships, promote corporate employee benefit programmes, and drive corporate meal plans and related services.
• Expand B2C sales channels and leverage experience with food delivery platforms.
• Analyze market trends, define sales territories, and set realistic yet challenging KPIs and targets.
• Manage P&L (Profit & Loss), optimize food and beverage cost percentages, and handle budgeting, forecasting, and vendor negotiation.
• Oversee supply chain and inventory control, menu engineering and development, waste reduction, and standard operating procedure (SOP) implementation.

Marketing & Communications:

• Drive email marketing automation, loyalty program management, and guest feedback analysis.
• Handle brand positioning, menu launch campaigns, food styling and photography direction, storytelling, and PR management.

Position Requirements & Qualifications

Education:

Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration, or Hotel Management.

Experience:

Typically 5+ years of progressive experience in sales, business development, corporate sales, and restaurant or multi-outlet hospitality management.

Languages:

Able to communicate comfortably in English and Bahasa Malaysia; proficiency in Putonghua or Cantonese is a plus.

Eligibility:

Must be legally eligible to work in Malaysia.

Salary & Benefits

Remuneration:

Monthly salary depending on experience and qualifications.

Performance Incentives:

Allowances, performance bonuses, and additional employee benefits depending on sales performance.

Statutory Protections:

Full statutory protections including SOCSO.