Sales Executive - Off-Trade

Heineken Malaysia Berhad; Selangor; On-site; MYR 55,000 - 80,000; Full time

Job summary

HEINEKEN Malaysia is seeking a field-based Business Development professional to drive sales through outlet execution, promotions and stock optimization. You will plan, prospect outlets, and coordinate with distributors to achieve targets while maintaining brand standards and strong customer relationships.

The role requires excellent communication, collaboration, and analytical skills; you will work with the ASM and internal teams to deliver value at key accounts and support events, ensuring

Qualifications

• Strong verbal and written communication abilities.
• Ability to build relationships and influence stakeholders.
• Analytical mindset to assess outlet performance and options.
• Team-oriented with reliability and integrity.

Responsibilities

• Perform 4 steps sales call to assigned customers.
• Pre-call planning and outlet execution per standards; focus on SKUs, POSMs, stock display and product freshness.
• Sell promotions, innovations and assortment; drive sales performance.
• Maintain follow-up actions from sales calls and update outlet information.
• Prospect and review outlet performance; support company activities and events.

Skills

Communication skills

Collaboration skills

Analytical skills

Team player

Accountability

Adaptability

Job description

Perform 4 steps sales call to assigned customers

Pre-call planning & preparationOutlet execution according to EOE standard (focus SKUs, POSMs & stock display, chilled & ready-to-serve stocks, product freshness and amenities)Sell-in of promotions, innovations and assortment optimization, and utilize outlet contract to drive sales performanceTo-do-list –ensure follow up actions from the sales calls are captured

Business Development

Prospecting -assess and acquire outlets, secure functions & special eventsReview and analyse outlet performance, develop solutions and evaluate outcome for both internal and external stakeholdersExecute & support company initiated activities

Feedback on competitor activitiesMaintain & update relevant outlet information

COMPETENCIES & SKILLS:

Good communication & interpersonal skills

Strong collaboration skills – able to build relationships, influence, and manage conflicts in order to get things done

Adequate analytical skills – able to analyze outlet performance, evaluate options and develop solutions

Good team player –support ASM in managing distributors and other operational matters, provide guidance to new team members

Reliable and trustworthy – take accountability and act with integrityAdaptable to changes and innovations

HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:

The World’s No. 1 international premium beer Heineken®

The great taste of Heineken® with dealcoholised Heineken® 0.0

The World-acclaimed iconic Asian beer Tiger Beer

The crystal-cold filtered beer Tiger Crystal

The World’s No. 1 stout Guinness

The World’s No. 1 cider Strongbow Apple Ciders

The New Zealand inspired cider Apple Fox Cider

The all-time local favourite Anchor Smooth

The premium Irish ale Kilkenny

The real shandy Anglia

HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan’s No. 1 100% malt beer Kirin Ichiban.

HEINEKEN Malaysia through its e-commerce platform, Drinkies now delivers chilled beers and ciders on demand, within 60 minutes or as scheduled. Drinkies also offers freshly tapped beer to cater for home parties and other events including weddings and corporate dinners. For enquiries, call 012-281 8888 or visit www.drinkies.my

The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.

Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.

For more information please visit: www.heinekenmalaysia.com

HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:

The World’s No. 1 international premium beer Heineken®

The great taste of Heineken® with dealcoholised Heineken® 0.0

The World-acclaimed iconic Asian beer Tiger Beer

The crystal-cold filtered beer Tiger Crystal

The World’s No. 1 stout Guinness

The World’s No. 1 cider Strongbow Apple Ciders

The New Zealand inspired cider Apple Fox Cider

The all-time local favourite Anchor Smooth

The premium Irish ale Kilkenny

The real shandy Anglia

HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan’s No. 1 100% malt beer Kirin Ichiban.

HEINEKEN Malaysia through its e-commerce platform, Drinkies now delivers chilled beers and ciders on demand, within 60 minutes or as scheduled. Drinkies also offers freshly tapped beer to cater for home parties and other events including weddings and corporate dinners. For enquiries, call 012-281 8888 or visit www.drinkies.my

The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.

Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.

For more information please visit: www.heinekenmalaysia.com