Field Sales Executive: Growth & Outlet Strategy

The HEINEKEN Company; West Coast Division; On-site; MYR 35,000 - 52,000; Full time

Job summary

The HEINEKEN Company in Malaysia is seeking a field-based Sales Associate responsible for executing 4-step sales calls, pre-call planning, outlet execution per EOE standards, and sell-in of promotions. You will manage POSMs, stock display, and ensure product freshness and amenities at outlets.

You will prospect new outlets, analyze performance, and support market intelligence initiatives while maintaining outlet information. Strong communication and collaboration are essential for success.

Qualifications

• Good communication & interpersonal skills.
• Strong collaboration skills – able to build relationships, influence, and manage conflicts in order to get things done.
• Adequate analytical skills – able to analyze outlet performance, evaluate options and develop solutions.
• Good team player – support ASM in managing distributors and other operational matters, provide guidance to new team members.
• Reliable and trustworthy – take accountability and act with integrity.
• Adaptable to changes and innovations.

Responsibilities

• Perform 4 steps sales call to assigned customers
• Pre-call planning & preparation
• Outlet execution according to EOE standard (focus SKUs, POSMs & stock display, chilled & ready-to-serve stocks, product freshness and amenities)
• Sell-in of promotions, innovations and assortment optimization, and utilize outlet contract to drive sales performance
• To-do-list –ensure follow up actions from the sales calls are captured
• Business Development
• Prospecting -assess and acquire outlets, secure functions & special events
• Review and analyse outlet performance, develop solutions and evaluate outcome for both internal and external stakeholders
• Execute & support company initiated activities
• Market Intelligence
• Feedback on competitor activities
• Maintain & update relevant outlet information

Skills

Good communication

Collaboration

Analytical skills

Team player

Reliability

Adaptability

Job description

The HEINEKEN Company in Malaysia is seeking a field-based Sales Associate responsible for executing 4-step sales calls, pre-call planning, outlet execution per EOE standards, and sell-in of promotions. You will manage POSMs, stock display, and ensure product freshness and amenities at outlets.

You will prospect new outlets, analyze performance, and support market intelligence initiatives while maintaining outlet information. Strong communication and collaboration are essential for success.