Sales Executive - Duty Free (Langkawi)

Heineken Malaysia Berhad

Selangor

On-site

MYR 60,000 - 90,000

Full time

3 days ago

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Job summary

HEINEKEN Malaysia is seeking a field-based sales professional to execute customer plans in the Duty Free market, driving volume, revenue, and premiumisation while maintaining strong distributor relationships and market insight.

The role focuses on delivering stock availability, outlet execution, and promotional activities, with a strong emphasis on compliance and governance under HeiRules and Duty Free regulations. Based in Malaysia, this position requires travel within the region.

Responsibilities

Execute customer plans aligned with Duty Free channel priorities to achieve commercial objectives.
Deliver volume, revenue, distribution, and premiumisation targets while driving portfolio growth.
Manage customer relationships through regular engagement, responsive support, and effective issue resolution.
Identify growth opportunities by monitoring customer performance, market trends, and competitor activities.
Ensure excellent in-store execution through Heineken Steps of Visit, merchandising standards, POSM deployment, and promotional activities.Maintain product availability by monitoring stock levels, inventory health, demand forecasts, and mitigating out-of-stock risks.
Support new business opportunities through expanded distribution, new listings, commercial initiatives, and market intelligence.
Ensure compliance and governance by adhering to HeiRules, HeiCode, Responsible Consumption standards, Duty Free regulations, and approved commercial processes.

Job description

Execute customer plans aligned with Duty Free channel priorities to achieve commercial objectives.
Deliver volume, revenue, distribution, and premiumisation targets while driving portfolio growth.
Manage customer relationships through regular engagement, responsive support, and effective issue resolution.
Identify growth opportunities by monitoring customer performance, market trends, and competitor activities.
Ensure excellent in-store execution through Heineken Steps of Visit, merchandising standards, POSM deployment, and promotional activities.Maintain product availability by monitoring stock levels, inventory health, demand forecasts, and mitigating out-of-stock risks.
Support new business opportunities through expanded distribution, new listings, commercial initiatives, and market intelligence.
Ensure compliance and governance by adhering to HeiRules, HeiCode, Responsible Consumption standards, Duty Free regulations, and approved commercial processes.

Key Responsibilities

1) Perform 4 steps sales call to assigned customers of Duty Free Market

Pre-call planning & preparation
Outlet execution according to EOE standard (focus SKUs, POSMs & stock display, chilled & ready-to-serve stocks, product freshness and amenities)
Sell-in of promotions, innovations and assortment optimization, and utilize outlet contract to drive sales performance
To-do-list –ensure follow up actions from the sales calls are captured

2) Business Development

Prospecting -assess and acquire outlets, secure functions & special events
Review and analyse outlet performance, develop solutions and evaluate outcome for both internal and external stakeholders
Execute & support company-initiated activities
Feedback on competitor activities
Good communication & interpersonal skills
Strong collaboration skills – able to build relationships, influence, and manage conflicts in order to get things done
Adequate analytical skills – able to analyze outlet performance, evaluate options and develop solutions
Good team player –support ASM in managing distributors and other operational matters, provide guidance to new team members
Reliable and trustworthy – take accountability and act with integrity
Adaptable to changes and innovations
Well discipline and able to work independently

Unlock job insights

Hirer responsiveness Salary match Number of applicants

HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:

The World’s No. 1 international premium beer Heineken®

The great taste of Heineken® with dealcoholised Heineken® 0.0

The World-acclaimed iconic Asian beer Tiger Beer

The crystal-cold filtered beer Tiger Crystal

The World’s No. 1 stout Guinness

The World’s No. 1 cider Strongbow Apple Ciders

The New Zealand inspired cider Apple Fox Cider

The all-time local favourite Anchor Smooth

The premium Irish ale Kilkenny

The real shandy Anglia

HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan’s No. 1 100% malt beer Kirin Ichiban.

HEINEKEN Malaysia through its e-commerce platform, Drinkies now delivers chilled beers and ciders on demand, within 60 minutes or as scheduled. Drinkies also offers freshly tapped beer to cater for home parties and other events including weddings and corporate dinners. For enquiries, call 012-281 8888 or visit www.drinkies.my

The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.

Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.

For more information please visit: www.heinekenmalaysia.com