Channel Activation Manager - Off Trade

Heineken Malaysia Berhad; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

HEINEKEN Malaysia is a leading brewer in Malaysia, producing and distributing iconic brands such as Heineken, Tiger, Guinness and more through a nationwide network, including Drinkies delivery service. The organisation focuses on activating channel strategies and driving commercial results by turning plans into clear, on-brand activations across Modern and Traditional Off-Trade channels.

As part of its dynamic marketing portfolio, HEINEKEN Malaysia continues to strengthen brand presence and

Responsibilities

• Translate Channel Strategy - Turn Off-Trade strategies into clear, actionable activation plans.
• Drive Brand & Portfolio Initiatives - Ensure brand and portfolio plans are effectively activated across Modern and Traditional Off-Trade.
• Manage Channel Activations - Lead end-to-end activation programmes across key channels.
• Drive Category Growth - Support initiatives that strengthen category performance and growth.
• Ensure Execution Excellence - Deliver activities on time, within budget and to the required standards
• Deliver Commercial Objectives - Ensure activations are aligned with and contribute to overall business goals.

Job description

• Translate Channel Strategy -Turn Off-Trade strategies into clear, actionable activation plans.
• Drive Brand & Portfolio Initiatives -Ensure brand and portfolio plans are effectively activated across Modern and Traditional Off-Trade.
• Manage Channel Activations -Lead end-to-end activation programmes across key channels.
• Drive Category Growth -Support initiatives that strengthen category performance and growth.
• Ensure Execution Excellence -Deliver activities on time, within budget and to the required standards
• Deliver Commercial Objectives -Ensure activations are aligned with and contribute to overall business goals.

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HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:

• The Worlds No. 1 international premium beer Heineken®
• The great taste of Heineken® with dealcoholised Heineken® 0.0
• The World-acclaimed iconic Asian beer Tiger Beer
• The crystal-cold filtered beer Tiger Crystal
• The Worlds No. 1 stout Guinness
• The Worlds No. 1 cider Strongbow Apple Ciders
• The New Zealand inspired cider Apple Fox Cider
• The all-time local favourite Anchor Smooth
• The premium Irish ale Kilkenny
• The real shandy Anglia

HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia's brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan's No. 1 100% malt beer Kirin Ichiban.

HEINEKEN Malaysia through its e-commerce platform, Drinkies now delivers chilled beers and ciders on demand, within 60 minutes or as scheduled. Drinkies also offers freshly tapped beer to cater for home parties and other events including weddings and corporate dinners. For enquiries, call 012-281 8888 or visit www.drinkies.my

The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.

Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia's principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.

For more information please visit: www.heinekenmalaysia.com

HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:

• The Worlds No. 1 international premium beer Heineken®
• The great taste of Heineken® with dealcoholised Heineken® 0.0
• The World-acclaimed iconic Asian beer Tiger Beer
• The crystal-cold filtered beer Tiger Crystal
• The Worlds No. 1 stout Guinness
• The Worlds No. 1 cider Strongbow Apple Ciders
• The New Zealand inspired cider Apple Fox Cider
• The all-time local favourite Anchor Smooth
• The premium Irish ale Kilkenny
• The real shandy Anglia

HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia's brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan's No. 1 100% malt beer Kirin Ichiban.

HEINEKEN Malaysia through its e-commerce platform, Drinkies now delivers chilled beers and ciders on demand, within 60 minutes or as scheduled. Drinkies also offers freshly tapped beer to cater for home parties and other events including weddings and corporate dinners. For enquiries, call 012-281 8888 or visit www.drinkies.my

The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.

Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia's principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.

For more information please visit: www.heinekenmalaysia.com