Senior RMG Manager - APAC Hub

Heineken Malaysia Berhad; Selangor; On-site; MYR 260,000 - 380,000; Full time

Job summary

HEINEKEN Malaysia Berhad is seeking a Senior RMG Manager to lead Revenue Management initiatives across the APAC hub. You will partner with senior commercial stakeholders to translate data, insights and priorities into growth strategies focusing on pricing, portfolio, promotions and trade investment.

You will shape growth strategy, unlock insights from market and data, and drive pricing, mix optimisation and promotional effectiveness across brands and channels.

Qualifications

• Minimum 8 years of professional experience in commercial, analytics, Revenue Management/RGM or related roles.
• At least 3 years of commercial and analytical experience in FMCG, retail or similar fast-paced environments.
• Strong understanding of revenue and margin growth levers including pricing, PPA, mix, promotions and trade investment.
• Strong problem-solving skills and the ability to work with complex or incomplete data to identify insights.
• Strong Excel and data analytics capabilities; familiarity with Nielsen/IRI, POS or panel data is a plus.
• Solid market, customer and channel dynamics understanding with ability to translate insights into actions.
• Strong stakeholder management, communication and influencing skills with senior leaders.
• Excellent written and spoken English is required.

Responsibilities

• Shape Growth Strategy – translate priorities into Revenue Margin Growth initiatives.
• Unlock Growth Insights – analyse market and business data to identify opportunities and generate insights.
• Drive Pricing Strategy – develop pricing and PPA strategies across brands, SKUs, channels and regions.
• Optimise Portfolio & Mix – improve portfolio mix, SKU availability, planograms and new pack launches.
• Maximise Promotional Effectiveness – shape promotional strategies and investment plans for better returns.
• Optimise Trade Investment – review investments, terms and incentives to improve efficiency.
• Turn Insights into Action – develop RMG plans, prioritise initiatives and track performance across markets.
• Build RMG Capability – strengthen Revenue Management capabilities via tools, processes and workshops.

Skills

RGM Knowledge

Analytics

Stakeholder Mgmt

Excel/Data Tools

Commercial Experience

English Proficiency

Tools

Nielsen/IRI

Kantar/GfK

Job description

As the Senior RMG Manager - APAC Hub, you will play a key role in driving sustainable revenue and margin growth across two Operating Companies in the region. You will partner with senior commercial stakeholders to turn data, market insights and business priorities into impactful growth strategies across pricing, portfolio, promotions and trade investment.

Key Responsibilities

• Shape Growth Strategy – Partner with Management Teams to translate strategic and annual business priorities into actionable Revenue Margin Growth initiatives.
• Unlock Growth Insights – Analyse market, customer and business data to identify growth opportunities, develop hypotheses and generate actionable commercial insights.
• Drive Pricing Strategy – Develop pricing and PPA strategies across brands, SKUs, channels and regions to optimise revenue and margin.
• Optimise Portfolio & Mix – Identify opportunities to improve portfolio mix, SKU availability, Hero SKU performance, planograms and new pack launches.
• Maximise Promotional Effectiveness – Shape promotional strategies and investment plans to improve effectiveness and deliver stronger commercial returns.
• Optimise Trade Investment – Review customer and distributor investments, trade terms and incentive structures to improve efficiency and support sustainable growth.
• Turn Insights into Action – Develop RMG plans, prioritise high-impact initiatives, track performance and establish a strong execution rhythm across the OpCos.
• Build RMG Capability – Strengthen Revenue Management capabilities through new tools, processes, trackers, workshops and best-practice sharing across markets.

What You’ll Bring

• Relevant Experience – Minimum 8 years of professional experience, with strong experience in commercial, analytics, Revenue Management/RGM or related roles.
• Commercial Expertise – At least 3 years of commercial and analytical experience, preferably within FMCG, retail or a similarly fast-paced environment.
• RGM Knowledge – Strong understanding of revenue and margin growth levers, including pricing, PPA, mix, promotions and trade investment.
• Analytical Mindset – Strong problem-solving skills and the ability to work with complex or incomplete data to identify meaningful insights and opportunities.
• Data & Technology Skills – Strong Excel and data analytics capabilities. Experience with Nielsen/IRI, POS or panel data such as Kantar/GfK will be an advantage.
• Strategic & Commercial Acumen – Strong understanding of market, customer and channel dynamics, with the ability to connect insights to practical business actions.
• Influencing & Collaboration – Strong stakeholder management, communication and influencing skills, with the ability to work effectively with senior leaders and across a regional matrix organisation.
• Results-Oriented & Agile – Strong ownership, prioritisation and execution skills, comfortable navigating ambiguity and driving results in a fast-changing environment. Excellent written and spoken English is required.

HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:

The World’s No. 1 international premium beer Heineken®

The great taste of Heineken® with dealcoholised Heineken® 0.0

The World-acclaimed iconic Asian beer Tiger Beer

The crystal-cold filtered beer Tiger Crystal

The World’s No. 1 stout Guinness

The World’s No. 1 cider Strongbow Apple Ciders

The New Zealand inspired cider Apple Fox Cider

The all-time local favourite Anchor Smooth

The premium Irish ale Kilkenny

The real shandy Anglia

HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan’s No. 1 100% malt beer Kirin Ichiban.

HEINEKEN Malaysia through its e-commerce platform, Drinkies now delivers chilled beers and ciders on demand, within 60 minutes or as scheduled. Drinkies also offers freshly tapped beer to cater for home parties and other events including weddings and corporate dinners. For enquiries, call 012-281 8888 or visit www.drinkies.my

The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.

Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.

For more information please visit: www.heinekenmalaysia.com