Sales Executive - Off-Trade

Heineken Malaysia Berhad; Johor Bahru; On-site; MYR 50,000 - 85,000; Full time

Job summary

HEINEKEN Malaysia is seeking a results-driven sales professional to execute visits across assigned territory, driving volume, distribution, and execution standards. You will promote visibility through POSM, NCP and activations, while expanding MOFT and TOFT distribution and building strong outlet relationships.

You will report outcomes accurately, maintain data quality, and monitor market intelligence to stay ahead of competitors in a fast-paced environment.

Qualifications

• FMCG sales experience, preferably in consumer goods.
• Excellent communication and collaboration skills.
• Strong negotiation, relationship-building and stakeholder management.
• Analytical mindset to assess outlet performance and identify opportunities.
• Results-driven, customer-focused and professional in execution.

Responsibilities

• Execute Heineken steps of visit to achieve volume, distribution and execution targets.
• Drive promotions and visibility by deploying POSM and executing activations.
• Expand distribution and outlet development across MOFT and TOFT channels.
• Build trusted relationships with outlet decision-makers and resolve daily issues.
• Ensure disciplined reporting by updating call outcomes and maintaining master data.

Skills

FMCG sales experience

Team player

Strong communication

Negotiation skills

Market knowledge

Job description

• Execute Heineken Steps of Visit across assigned territory to achieve volume, distribution, and execution targets.
• Drive promotion & visibility excellence by deploying POSM, executing NCP & tactical activations, and ensuring pricing compliance.
• Expand distribution and outlet development across Modern Off-Trade (MOFT) and Traditional Off-Trade (TOFT) channels.
• Build trust-based relationships with key outlet decision-makers and resolve daily operational issues promptly.
• Ensure disciplined reporting by updating call outcomes accurately in system, maintaining master data, and gathering market intelligence on competitors.

Competencies andSkills

• Adaptable team player with FMCG sales experience, possessing a minimum of 2 years' commercial/sales experience (preferably in FMCG), proficient in English, and able to thrive in a fast-paced, evolving environment.
• Strong communication, interpersonal, and collaboration skills, with the ability to build relationships, influence stakeholders, and manage conflicts effectively.
• Strong commercial acumen and market knowledge, supported by proven selling, negotiation, and customer management capabilities.
• Analytical and problem-solving skills, able to evaluate outlet performance, identify opportunities, and develop practical business solutions.
• Results-driven and customer-focused, committed to achieving business objectives while delivering excellent customer outcomes.
• High integrity, accountability, and self-discipline, with the ability to work independently and handle responsibilities with reliability and professionalism.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:

• The World’s No. 1 international premium beer Heineken®
• The great taste of Heineken® with dealcoholised Heineken® 0.0
• The World-acclaimed iconic Asian beer Tiger Beer
• The crystal-cold filtered beer Tiger Crystal
• The World’s No. 1 stout Guinness
• The World’s No. 1 cider Strongbow Apple Ciders
• The New Zealand inspired cider Apple Fox Cider
• The all-time local favourite Anchor Smooth
• The premium Irish ale Kilkenny
• The real shandy Anglia

HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan’s No. 1 100% malt beer Kirin Ichiban.

HEINEKEN Malaysia through its e-commerce platform, Drinkies now delivers chilled beers and ciders on demand, within 60 minutes or as scheduled. Drinkies also offers freshly tapped beer to cater for home parties and other events including weddings and corporate dinners. For enquiries, call 012-281 8888 or visit www.drinkies.my

The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.

Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.

For more information please visit: www.heinekenmalaysia.com

HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:

• The World’s No. 1 international premium beer Heineken®
• The great taste of Heineken® with dealcoholised Heineken® 0.0
• The World-acclaimed iconic Asian beer Tiger Beer
• The crystal-cold filtered beer Tiger Crystal
• The World’s No. 1 stout Guinness
• The World’s No. 1 cider Strongbow Apple Ciders
• The New Zealand inspired cider Apple Fox Cider
• The all-time local favourite Anchor Smooth
• The premium Irish ale Kilkenny
• The real shandy Anglia

HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan’s No. 1 100% malt beer Kirin Ichiban.

HEINEKEN Malaysia through its e-commerce platform, Drinkies now delivers chilled beers and ciders on demand, within 60 minutes or as scheduled. Drinkies also offers freshly tapped beer to cater for home parties and other events including weddings and corporate dinners. For enquiries, call 012-281 8888 or visit www.drinkies.my

The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.

Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.

For more information please visit: www.heinekenmalaysia.com