Sales Executive (Cosumer Expo)

TLM Event Sdn Bhd; Penang; On-site; MYR 42,000 - 66,000; Full time

Benefits offered by this job

Health insurance

Professional development programmes

Job summary

TLM Event Sdn Bhd in Penang Island is seeking a dynamic Sales Executive (Consumer Expo) to drive revenue growth by securing sponsorships, exhibitor partnerships, and vendor relationships across our growing lineup of events.

This full‑time role requires 2+ years of sales experience in events or exhibitions, excellent communication and negotiation skills, and the ability to build strong client relationships while coordinating with marketing, operations and management to ensure successful event

Qualifications

• Minimum 2+ years of sales experience in events or related field.
• Proven track record of meeting or exceeding sales targets.
• Strong knowledge of the events industry and sponsorship models.

Responsibilities

• Identify, prospect, and acquire new clients including sponsors, exhibitors and vendors for events.
• Build and maintain relationships with key accounts and decision-makers.
• Negotiate sponsorship packages and exhibitor rates to maximise revenue.
• Collaborate with marketing, operations and event teams to ensure seamless onboarding and delivery.
• Prepare sales forecasts, reports and performance metrics.

Skills

CRM systems

Sales skills

Negotiation

Communication

Education

Diploma or Bachelor's degree in Business, Marketing, Sales, or related

Tools

CRM software

Job description

TLM Event Sdn Bhd is seeking a dynamic and results-driven Sales Executive (Consumer Expo) to join our growing team in Penang Island. This is a full-time position that plays a crucial role in driving revenue growth through the acquisition and management of event sponsorships, exhibitor partnerships, and vendor relationships.

As a Sales Executive, you will be responsible for identifying new business opportunities, building strong client relationships, and delivering exceptional value propositions that position our events as must-attend industry gatherings. This role is essential to our company's expansion strategy and offers the opportunity to make a tangible impact on the success of our event portfolio.

Key responsibilities

• Identify, prospect, and acquire new clients, including sponsors, exhibitors, and vendors for assigned events and exhibitions.
• Build and maintain strong, long-term relationships with key accounts and decision-makers across various industries.
• Negotiate sponsorship packages, exhibitor rates, and commercial terms to maximise revenue whilst ensuring client satisfaction.
• Collaborate with marketing, operations, and event management teams to ensure seamless client onboarding and delivery.
• Prepare accurate sales forecasts, reports, and performance metrics on a regular basis.
• Attend industry networking events and trade shows to generate leads and strengthen market presence.
• Identify market trends, competitor activities, and client feedback to inform strategic sales initiatives.

What we're looking for

• 2+ years of proven sales experience in event management, exhibitions, or a related field.
• Fresh graduates are encouraged to apply.
• Track record of consistently achieving or exceeding sales targets and revenue goals.
• Strong understanding of the events industry, including sponsorship models, exhibitor requirements, and event marketing.
• Excellent communication, negotiation, and interpersonal skills, with the ability to build rapport across all levels.
• Proficiency in customer relationship management (CRM) systems and sales tools.
• Ability to work independently whilst collaborating effectively within a team environment.
• Strong organisational skills with the ability to manage multiple client accounts and projects simultaneously.
• Results-oriented mindset with a passion for exceeding performance expectations.
• Diploma or Bachelor's degree in Business, Marketing, Sales, or a related discipline (or equivalent professional experience) is preferred.
• Familiarity with Penang's business landscape and established networks within the local corporate community would be advantageous.

What we offer

At TLM Event Sdn Bhd, we believe in rewarding talent and fostering professional growth. You will have the opportunity to work on high-profile events and exhibitions whilst building valuable relationships across diverse industries. We are committed to your career development, providing training and mentoring opportunities to enhance your sales skills and industry knowledge. Our collaborative and energetic work environment encourages innovation and creativity, and we pride ourselves on maintaining a healthy work-life balance. We also provide access to company benefits including health insurance and professional development programmes to support your personal and professional wellbeing.

About us

TLM Event Sdn Bhd is a leading event management company based in Penang, dedicated to creating transformative experiences that bring together businesses, industry leaders, and professionals. We specialise in designing and delivering large-scale events and exhibitions that drive meaningful connections and business growth. With a reputation for excellence, innovation, and meticulous attention to detail, we have successfully executed numerous flagship events across multiple sectors. Our mission is to be the preferred partner for event solutions in Malaysia, delivering exceptional value to our clients and creating unforgettable experiences for attendees. We foster a culture of collaboration, creativity, and customer excellence, where our team members are empowered to make a real difference in the success of every event we undertake.