Event Sales Manager

TCE Baby; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

TCE Baby, based in Kuala Lumpur, seeks a Sales Manager to drive exhibitor and sponsorship sales for its baby-focused events. This full-time, on-site role requires prospecting new clients, managing existing accounts, and achieving revenue targets.

You will collaborate with marketing and operations to develop campaigns, ensure exhibitor satisfaction, and support planning and execution. Strong negotiation, relationship-building, and presentation skills are essential.

Qualifications

• Proven sales and account management skills including lead generation, relationship building, negotiation and closing deals.
• Experience in trade or consumer exhibitions, events, or related industries and understanding exhibitor and sponsor needs.
• Strong communication and presentation skills to engage clients, partners, and internal teams.
• Solid organizational and time management abilities including pipeline management and follow-up on sales activities.
• Comfort with basic business concepts such as pricing, budgeting and revenue forecasting.
• Proficiency with office tools and CRM software for daily sales activity and record-keeping.
• Ability to work on-site in WP Kuala Lumpur and travel locally for client meetings and events.
• Bachelor's degree in Business, Marketing, Communications, or related field preferred; equivalent sales experience valued.
• Commitment to ethical, inclusive, and customer-focused practices with a collaborative team approach.

Responsibilities

• Drive exhibitor and sponsorship sales for TCE Baby events, prospecting new clients and managing existing accounts.
• Meet revenue targets and develop sales campaigns in collaboration with marketing and operations teams.
• Prepare proposals, conduct sales presentations, negotiate contracts, and maintain accurate sales records and forecasts.
• Monitor market trends and provide regular performance reports; contribute ideas to enhance event offerings and sales strategies.

Skills

Lead generation

Account management

Negotiation

Closing deals

Communication & presentation

Pipeline management

Pricing & revenue forecasting

Travel to meetings

Education

Bachelor's degree in Business/Marketing/Communications or related field

Tools

CRM software

Spreadsheets

Presentation software

Job description

Company Description

TCE Baby is part of The Concept Exhibition M Sdn Bhd, an organization that specializes in trade and consumer exhibitions. The company focuses on creating engaging, well-organized events that connect brands with families and caregivers. TCE Baby emphasizes professional event management, customer experience, and strong partnerships with exhibitors. Team members work in a dynamic environment that values collaboration, performance, and continuous improvement. Joining TCE Baby offers the opportunity to contribute to impactful consumer events and grow a career in the exhibition and baby products industry.

Role Description

The Sales Manager role at TCE Baby is a full-time, on-site position based in WP Kuala Lumpur. The Sales Manager is responsible for driving exhibitor and sponsorship sales for TCE Baby events, including prospecting new clients, managing existing accounts, and achieving revenue targets. Daily tasks include identifying sales opportunities, preparing proposals, conducting sales presentations, negotiating contracts, and maintaining accurate sales records and forecasts. The role also involves collaborating with marketing and operations teams to develop sales campaigns, ensure exhibitor satisfaction, and support event planning and execution. The Sales Manager is expected to monitor market trends, provide regular performance reports, and contribute ideas to enhance event offerings and sales strategies.

Qualifications

• Proven sales and account management skills, including lead generation, relationship building, negotiation, and closing deals.
• Experience with trade or consumer exhibitions, events, or related industries, with the ability to understand exhibitor and sponsor needs.
• Strong communication and presentation skills, with the ability to engage effectively with clients, partners, and internal teams.
• Solid organizational and time management abilities, including pipeline management, documentation, and follow-up on sales activities.
• Comfort with basic business and financial concepts, such as pricing, budgeting, and revenue forecasting.
• Proficiency in common office and CRM software tools (e.g., spreadsheets, presentation software, sales tracking systems).
• Ability to work on-site in WP Kuala Lumpur, travel locally as needed for client meetings and events, and adapt to event schedules.
• Bachelor's degree in Business, Marketing, Communications, or a related field is preferred; equivalent experience in sales is also valued.
• Demonstrated commitment to ethical, inclusive, and customer-focused practices, with a collaborative approach to teamwork.