Sales Executive

Beckers Group; Shah Alam; On-site; MYR 60,000 - 90,000; Full time

Job summary

Beckers Group is seeking a senior sales professional to lead B2B efforts across the ASEAN region, driving growth and market expansion. The role focuses on strategic guidance for key accounts and cross-functional coordination to meet delivery timelines and quality standards.

Ideal candidates will have several years in coatings sales, strong English proficiency, and willingness to travel extensively within ASEAN.

Qualifications

• Bachelor's or Master's degree in Business, Engineering, Technical Studies, or related discipline; equivalent qualifications or several years of relevant experience in industrial coatings will be considered.
• Several years of proven experience in B2B sales and key account management, preferably within the coatings industry.
• Proficient in English, both written and spoken; additional languages advantageous.

Responsibilities

• Support and implement comprehensive sales strategies for the ASEAN region to drive growth and market expansion.
• Support customer relationship management and provide strategic sales guidance to key accounts for satisfaction and retention.
• Coordinate major customer projects in line with company strategy and direction.
• Analyse customer needs, market trends and competition to identify opportunities for new product development initiatives.

Skills

B2B sales

Key account management

Strategic sales planning

Cross-functional collaboration

Education

Bachelor's or Master's in Business/Engineering/Technical fields

Job description

Job Description

• Support and implement comprehensive sales strategies and action plans for the ASEAN region to drive sustainable growth and market expansion.
• Support customer relationship management and provide strategic sales guidance to key accounts, ensuring exceptional customer satisfaction and retention.
• Oversee coordination of major customer projects in alignment with company strategy and organisational direction.
• Analyse customer needs, market trends and competitive landscape to identify opportunities and provide strategic input for new product development initiatives.
• Establish and maintain robust account management processes and customised customer action plans to maximise revenue potential.
• Lead cross‑functional collaboration with internal teams to ensure customer requirements, delivery timelines and quality standards are consistently met and exceeded.
• Manage customer product complaints and quality issues, ensuring swift resolution in accordance with company procedures and maintaining customer confidence.

Qualifications

• Bachelor's Degree or Master's Degree in Business, Engineering, Technical Studies, or a related discipline. Equivalent qualifications or several years of relevant experience in the industrial coatings sector will also be considered.
• Several years of proven experience in B2B sales and key account management, preferably within the coatings industry.
• Proficient in English, both written and spoken. Proficiency in additional languages would be an advantage.

Additional Information

• Excellent interpersonal, verbal communication, and stakeholder management skills with the ability to build effective relationships across all organisational levels.
• Able to work independently and perform effectively under pressure, managing competing priorities and tight deadlines with confidence.
• Willingness to travel frequently (approximately 60% of working time) within the ASEAN region.