ASEAN B2B Sales Lead: Key Accounts & Growth

Beckers Group; Shah Alam; On-site; MYR 60,000 - 90,000; Full time

Job summary

Beckers Group is seeking a senior sales professional to lead B2B efforts across the ASEAN region, driving growth and market expansion. The role focuses on strategic guidance for key accounts and cross-functional coordination to meet delivery timelines and quality standards.

Ideal candidates will have several years in coatings sales, strong English proficiency, and willingness to travel extensively within ASEAN.

Qualifications

• Bachelor's or Master's degree in Business, Engineering, Technical Studies, or related discipline; equivalent qualifications or several years of relevant experience in industrial coatings will be considered.
• Several years of proven experience in B2B sales and key account management, preferably within the coatings industry.
• Proficient in English, both written and spoken; additional languages advantageous.

Responsibilities

• Support and implement comprehensive sales strategies for the ASEAN region to drive growth and market expansion.
• Support customer relationship management and provide strategic sales guidance to key accounts for satisfaction and retention.
• Coordinate major customer projects in line with company strategy and direction.
• Analyse customer needs, market trends and competition to identify opportunities for new product development initiatives.

Skills

B2B sales

Key account management

Strategic sales planning

Cross-functional collaboration

Education

Bachelor's or Master's in Business/Engineering/Technical fields

Job description

Beckers Group is seeking a senior sales professional to lead B2B efforts across the ASEAN region, driving growth and market expansion. The role focuses on strategic guidance for key accounts and cross-functional coordination to meet delivery timelines and quality standards.

Ideal candidates will have several years in coatings sales, strong English proficiency, and willingness to travel extensively within ASEAN.