Sales Engineer – Industrial Automation (B2B Solution Hunter)

Randstad Malaysia; George Town; Hybrid; MYR 60,000 - 120,000; Full time

Job summary

Randstad Malaysia is seeking a dynamic B2B Sales professional to drive automation projects in high-tech manufacturing settings. You will identify opportunities, qualify leads, and build a robust project pipeline in semiconductors, E&E, and intralogistics.

You’ll hunt for new accounts through targeted outreach, factory visits, and networking, then work with Presales to tailor proposals and lead negotiations to win contracts and seamless handover to delivery teams.

Qualifications

• Diploma or Bachelor's in Engineering or Business.
• 2–4 years B2B sales in factory automation or related sectors.
• Strong hunter mindset with a track record of opening new accounts.
• Willingness to travel for client meetings.

Responsibilities

• Prospect and secure new B2B accounts via cold calls, visits, and networking.
• Conduct factory walkthroughs to identify bottlenecks and gather requirements.
• Qualify projects by budgets, decision makers, and timelines.
• Collaborate with Presales to craft competitive proposals.
• Lead contract negotiations and ensure smooth project handover to delivery teams.

Skills

Hunter mindset

Negotiation skills

Self-driven

Travel willingness

Education

Diploma or Bachelor's in Engineering or Business

Job description

Job Highlights

• Strong commission and incentive structure tied directly to new business wins.
• High-growth exposure across Semiconductor, E&E, and modern smart factory sectors.
• Hybrid regional coverage across key manufacturing hubs in Northern Malaysia.

About the Company

We are a leading smart manufacturing and industrial automation systems integrator based in Penang. Our team delivers turnkey intralogistics, robotics, and software solutions for high-tech factory environments.

About the Job

You will drive new customer acquisition by identifying automation opportunities within high-tech manufacturing plants. This is an active hunting role focused on qualifying leads and securing automation project pipelines.

Key Responsibilities

• Prospect and secure new B2B accounts through targeted cold calls, factory visits, and industry networking.
• Conduct factory walkthroughs to identify operational bottlenecks and gather initial project requirements.
• Qualify potential projects by verifying budgets, decision‑makers, and implementation timelines.
• Collaborate with the Technical Presales team to develop competitive, customer‑focused proposals.
• Lead contract negotiations and manage the smooth transition of secured projects to execution teams.

Skills & Experience Required

• Diploma or Bachelor's Degree in Engineering or Business.
• 2 to 4 years of proven B2B sales experience in factory automation, machinery, or material handling.
• Strong hunter mindset with a solid track record of opening new industrial accounts.
• Familiarity with manufacturing operations, particularly in Semiconductor, E&E, or intralogistics.
• Excellent negotiation skills, self-driven work ethic, and willingness to travel for client meetings.