SALES DIRECTOR

Private Advertiser; Selangor; On-site; MYR 180,000 - 300,000; Full time

Job summary

Private Advertiser, based in Selangor, is seeking a highly results-driven Sales Director to own sales targets, budgets and strategy across multiple regions. The role demands leadership of regional managers and a strong focus on forecast accuracy, pipeline quality and revenue growth with direct accountability to the GMD.

The candidate will drive annual budgets, build a reliable pipeline, and ensure delivery timelines align with customer expectations, while delivering growth in gross profit.

Qualifications

• Minimum 10 years of B2B sales experience.
• At least 5 years in a Sales Director or senior leadership role.
• Proven experience managing annual sales budgets.
• Strong track record in forecasting, pipeline management and target delivery.
• Experience leading managers across multi-location teams.
• Willing to travel to meet strategic customers.
• Fluent in English and Bahasa Malaysia; Mandarin an advantage.

Responsibilities

• Prepare and own the annual sales budget by region and team.
• Develop and execute the company’s 12-month sales growth strategy.
• Deliver monthly, quarterly and annual revenue and gross profit targets.
• Forecast accurately with weekly, monthly reviews.
• Lead and develop regional sales managers and salespeople.
• Ensure alignment with Operations on delivery timelines.
• Report results and risks to the GMD.

Skills

B2B sales

Forecasting

Pipeline management

Team leadership

Strategic thinking

Revenue targets

Job description

We are Engineering Company located in Selangor. We have 6 branches in Penang, Ipoh, KL, NS, B.Pahat and Johor. We are looking for a highly results-driven Sales Director who can develop effective sales strategies and convert them into measurable results.

This is not only a customer relationship or PR role. The candidate must take full ownership of sales targets, forecasting, team performance and execution—without requiring constant follow-up from the GMD.

The Sales Director is fully accountable for preparing the sales budget, producing reliable forecasts, executing the sales strategy, and ensuring the team delivers revenue and gross profit targets.

Key Responsibilities

Prepare and own the annual sales budget by region, team, salesperson, customer segment and product/service category.

Develop and execute the company’s 12-month sales growth strategy.

Deliver monthly, quarterly and annual revenue and gross profit targets.

Produce accurate weekly, monthly and quarterly sales forecasts.

Translate the sales budget into clear regional, team and individual targets and action plans.

Manage sales performance against budget and implement recovery plans immediately when gaps appear.

Build a strong and reliable pipeline sufficient to support future sales targets.

Improve quotation conversion, salesperson productivity, customer retention and key-account growth.

Manage and develop sales managers and salespeople across multiple regions.

Establish strong daily, weekly and monthly sales execution discipline.

Lead monthly sales performance and forecast reviews with management.

Personally support strategic customer development and major deal closure.

Coordinate with Operations to ensure sales commitments, delivery timelines and customer expectations are achievable.

Recruit capable salespeople and take firm action on persistent underperformance.

Report results, forecast accuracy, risks, gaps and solutions clearly to the GMD.

Take full ownership of sales results without blaming the market, customers or team.

The Sales Director is expected to deliver:

Revenue and gross profit budget by month, region, team and salesperson.

Clear assumptions covering manpower, productivity, conversion and market opportunities.

Weekly and monthly forecasts based on verified customer opportunities.

Clear classification of committed, likely and pipeline sales.

Forecast accuracy within the agreed company tolerance.

Revenue and Gross Profit

Achievement of monthly, quarterly and annual targets.

Healthy sales quality without excessive discounting or low-margin business.

Early identification of shortfalls.

Specific recovery actions, responsible persons and completion dates.

Sufficient qualified pipeline coverage to support future targets.

Clear next actions and expected closing dates for every major opportunity.

Team Productivity

Measurable improvement in visitation, incoming items, quotation value, conversion, sales and gross profit per salesperson.

Strong managers who can independently lead their regional teams.

Strategic Customer Growth

New key accounts secured.

Existing key accounts retained, expanded and protected from competitors.

Delivery Coordination

Sales commitments aligned with operational capacity.

Major orders and projects monitored until successful delivery, invoicing and collection.

Candidate Requirements

Minimum 10 years of B2B sales experience.

At least 5 years in a Sales Director, Head of Sales or senior sales leadership position.

Proven experience preparing and managing annual sales budgets.

Strong track record in sales forecasting, pipeline management and target delivery.

Proven experience managing managers and multi-location sales teams.

Strong record of achieving revenue and gross profit targets.

Proven ability to build or turn around an underperforming sales organisation.

Strong commercial understanding of pricing, margins, customer profitability and sales productivity.

Experience in industrial automation, engineering, machinery, electrical products or technical services is preferred.

Willing to travel and personally meet strategic customers.

Strong command of English and Bahasa Malaysia. Mandarin is an advantage.

The Right Candidate

Extremely results-oriented and accountable.

Treats the sales budget as a commitment, not merely an estimate.

Strategic, commercially sharp and decisive.

Strong in forecasting, execution and follow-through.

Able to convert data into practical recovery actions.

Capable of managing both senior customers and sales leaders.

Willing to challenge unrealistic forecasts and weak pipelines.

Able to operate without constant GMD intervention.

Assess every region, sales manager and salesperson.

Review customer coverage, regional potential and sales productivity.

Validate the existing pipeline and remove unrealistic opportunities.

Establish a reliable weekly and monthly forecasting system.

Identify the main causes of revenue and gross profit gaps.

Implement a disciplined sales management and accountability system.

Present a practical 12-month sales budget and growth strategy.

Introduce recovery plans for underperforming regions and salespeople.

Deliver measurable improvements in pipeline quality, forecast accuracy, conversion and sales results.