Sales Development Representative (SDR) – CPaaS

NPAworldwide; Kuala Lumpur; On-site; MYR 45,000 - 67,000; Full time

Job summary

Sales Development Representative (SDR) role within a fast-growing CPaaS and digital communications business in Malaysia. You’ll identify and engage enterprise prospects across FinTech, Banking, E-commerce, Healthcare, Logistics, and Telecom sectors, qualifying opportunities for Account Executives.

Mandatory CPaaS/A2P/SMS experience, fluent in English and Mandarin, and a track record in SaaS or cloud communications.

Qualifications

• 13 years of experience in Sales Development, Business Development, Inside Sales or a related role.
• Prior experience in CPaaS, A2P Messaging, SMS or related telecom/communication products.
• Fluency in English and Mandarin.
• Experience in SaaS, CPaaS, Cloud Communications, Telecom or Technology Sales is preferred.
• Strong communication, presentation, prospecting and relationship-building skills.

Responsibilities

• Lead Generation & Prospecting across target accounts in FinTech, Banking, E-commerce, Healthcare, Logistics, Telecommunications and more.
• Build and maintain prospect databases using CRM platforms, LinkedIn and industry databases.
• Conduct outbound prospecting through email, phone, LinkedIn and other channels.
• Identify key decision-makers and stakeholders; qualify opportunities and hand over to the sales team.
• Schedule discovery meetings and product demonstrations for Account Executives; maintain CRM records.

Skills

SDR

Inside Sales

Business Development

B2B Sales

Tools

Salesforce

HubSpot

Job description

Job Description

Sales Development Representative (SDR) CPaaSMandatory Requirement :

Prior experience in CPaaS, A2P Messaging, SMS or related telecom communication products is mandatory. Fluency in both English and Mandarin is mandatory.

Location: Malaysia

About the Role

We are looking for a driven Sales Development Representative (SDR) to support pipeline growth for a fast-growing CPaaS and digital communications business.

The role will focus on identifying and engaging prospective customers, qualifying business opportunities and creating a strong sales pipeline in collaboration with Account Executives, Marketing and Solutions teams.

Key Responsibilities

• Lead Generation & Prospecting
• Identify and research target accounts across FinTech, Banking, E-commerce, Healthcare, Logistics, Telecommunications and other enterprise sectors.
• Build and maintain prospect databases using CRM platforms, LinkedIn, industry databases and marketing leads.
• Conduct outbound prospecting through email, phone, LinkedIn and other channels.
• Identify key decision-makers, influencers and technical stakeholders.
• Lead Qualification
• Engage prospects to understand their business requirements, communication challenges and digital transformation initiatives.
• Qualify opportunities based on business needs, potential use cases and buying intent.
• Ensure qualified leads are effectively handed over to the sales team.
• Pipeline Development
• Schedule discovery meetings, product demonstrations and sales conversations for Account Executives.
• Maintain accurate prospect and opportunity information within the CRM.
• Work closely with Sales, Marketing and Solutions Engineering teams to progress opportunities.
• Market & Product Awareness
• Stay updated on CPaaS, A2P Messaging, SMS, WhatsApp Business, RCS, Conversational AI and Authentication APIs.
• Monitor market trends, competitors and emerging communication technologies.
• Share customer feedback and market insights to support sales and go-to-market strategies.
• Performance & Reporting
• Achieve monthly and quarterly targets for meetings booked, qualified opportunities and pipeline contribution.
• Maintain accurate CRM records, activity reports and prospect notes.
• Track outreach effectiveness and continuously improve lead-generation strategies.

Ideal Profile

Proven experience in SDR, Inside Sales, Business Development or B2B Sales.

Mandatory: CPaaS / A2P / SMS / Messaging / Telecom product experience.

Mandatory: Fluency in English and Mandarin.

Strong prospecting, communication and relationship-building skills.

Comfortable engaging with both business and technical stakeholders.

Qualifications

• 13 years of experience in Sales Development, Business Development, Inside Sales or a related role.
• Mandatory: Prior experience in CPaaS, A2P Messaging, SMS or related telecom/communication products.
• Mandatory: Fluency in English and Mandarin.
• Experience in SaaS, CPaaS, Cloud Communications, Telecom or Technology Sales is preferred.
• Strong communication, presentation, prospecting and relationship-building skills.
• Comfortable engaging with both business and technical stakeholders.
• Familiarity with CRM platforms such as Salesforce, HubSpot or similar tools.
• Ability to manage multiple prospects, prioritize activities and work effectively in a fast-paced environment.
• Knowledge of Messaging APIs, SMS, Voice, WhatsApp Business, Authentication, Customer Engagement Platforms, API-based products and Cloud Technologies is an advantage.
• Experience selling to enterprise or mid-market organizations is preferred.

Why Is This a Great Opportunity

Join a global telecom and technology business working at the forefront of CPaaS, A2P Messaging, AI, Cloud Communications and digital connectivity.

These opportunities offer exposure to international markets, global customers and leading telecom technologies, with strong scope for professional growth and career development across Sales, Commercial, Technical and Network Operations functions.

Salary Type : Monthly

Salary Min : RM 4000

Salary Max : RM 6000

Currency Type : MYR