Sales Development Representative

POINTSTAR (PSGC); Kuala Lumpur; Remote; MYR 40,000 - 70,000; Full time

Job summary

PointStar (PSGC) in Malaysia is seeking a remote Sales Lead Generation specialist to research, identify, and prospect target accounts through cold calls, emails, LinkedIn and other channels. You will qualify leads using BANT, build a robust pipeline, and coordinate with Sales & Marketing to align outreach strategies.

The role requires 1–2 years in sales, Cantonese and English proficiency, and the ability to work full-time from Malaysia.

Qualifications

• 1–2 years of experience in sales, lead generation, or customer-facing roles.
• Professional proficiency in Cantonese and English.
• Full-time availability and ability to work remotely from Malaysia.
• Knowledge of ERP, business management software, and the technology industry is an added advantage.
• Self-motivated, target-driven, and able to work independently or as part of a team.

Responsibilities

• Research, identify, and prospect into target accounts through cold calls, emails, LinkedIn, and other channels.
• Qualify inbound and outbound leads based on budget, authority, need, and timeline (BANT or similar).
• Build and maintain a pipeline of high-quality leads to support the sales team.
• Work closely with Sales & Marketing to align outreach strategies and messaging.
• Schedule discovery calls and product demos for Sales Managers
• Maintain accurate records of outreach, activities, and lead information in the CRM system.
• Stay updated on industry trends, competitors, and market insights relevant to the Hong Kong market.
• Maintain a Weekly Cadence with Sales & CSM to understand market feedback, identifying opportunities to support the needs of sales

Skills

Lead generation

Cold outreach

Pipeline management

Communication

Team collaboration

Tools

CRM systems

Sales outreach tools

ERP knowledge

Job description

Research, identify, and prospect into target accounts through cold calls, emails, LinkedIn, and other channels.

Qualify inbound and outbound leads based on budget, authority, need, and timeline (BANT or similar framework).

Build and maintain a pipeline of high-quality leads to support the sales team.

Work closely with Sales & Marketing to align outreach strategies and messaging.

Schedule discovery calls and product demos for Sales Managers

Maintain accurate records of outreach, activities, and lead information in the CRM system.

Stay updated on industry trends, competitors, and market insights relevant to the Hong Kong market.

Maintain a Weekly Cadence with Sales & CSM to understand market feedback, identifying opportunities to support the needs of sales

Requirements

Professional proficiency in Cantonese and English is required.

Excellent written and verbal communication skills in Cantonese and English.

Full-time availability and ability to work remotely from Malaysia.

1–2 years of experience in sales, lead generation, or customer-facing roles.

Knowledge of ERP, business management software, and the technology industry is an added advantage

Self-motivated, target-driven, and able to work independently or as part of a team.

Strong interpersonal and communication skills with the ability to engage prospects professionally.

Comfortable working with CRM systems and sales outreach tools.

Previous experience supporting the Hong Kong market is an advantage.

At PointStar, we transform business organizations across the globe with industry-leading cloud services from technology giants.

Founded in the Year 2008 in Singapore, PointStar is one of the region’s earliest technology providers in cloud solutions. We have transformed over 3,000 business organizations across the globe with industry-leading cloud services from technology giants like Google Cloud, Oracle NetSuite, Cisco and more.

PointStar has expanded beyond Singapore with establishments in Indonesia and Malaysia. We now have more than 250 employees across 3 countries and 7 offices.

At PointStar, we are guided by the core values that shape our culture and the way we work:

To create and add value to our customers’ business. To maintain the highest standards of professionalism in everything we do. To equip our people with deep product knowledge. To practice continuous improvement in every area of our business. To place customer satisfaction as our number one priority.