RM8k Mandarin speaker Performance Marketing Executive at PJ

Nexpipo; Selangor; On-site; MYR 81,000 - 97,000; Full time

Benefits offered by this job

Medical benefits

Performance-based incentives

Ownership of campaigns

Multi-channel exposure

Dynamic and fast-paced environment

Job summary

Nexpipo in Malaysia is seeking a Senior Performance Marketing Specialist to own our paid digital acquisition strategy and drive revenue growth across Meta Ads, Google Ads, TikTok Ads and other channels. This hands-on role requires managing large advertising budgets and translating data into commercial actions.

Collaborate with Marketing, E-Commerce, Creative and Business teams to optimize customer acquisition, conversions, and overall marketing efficiency, including testing frameworks and

Qualifications

• ,

Responsibilities

• Develop and execute performance marketing strategies aligned with revenue growth.

Skills

Mandarin speaking

Data-driven

Stakeholder management

Independent decision making

Fast-paced environment

Education

Bachelor's degree in Marketing/Digital Marketing/Business/Communications

Tools

Meta Ads

Google Ads

GA4

Shopify

TikTok Ads

TikTok Shop

Job description

RM8k Mandarin speaker Performance Marketing Executive at PJ

We are looking for a Senior Performance Marketing Specialist to take ownership of the company's paid digital acquisition strategy and drive measurable revenue growth across multiple digital channels.

This is a hands-on senior individual contributor role for someone who can independently manage significant advertising budgets, develop performance strategies, identify growth opportunities, and turn marketing data into clear commercial actions.

The successful candidate will work closely with the Marketing, E-Commerce, Creative, and Business teams to improve customer acquisition, conversion, revenue, and overall digital marketing efficiency.

Key Responsibilities

Performance Marketing Strategy & Ownership

Develop and execute performance marketing strategies aligned with revenue and business growth objectives.

Take ownership of paid acquisition performance across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.

Manage and optimise significant monthly advertising budgets across multiple channels.

Develop channel strategies based on business objectives, customer segments, product categories, and commercial priorities.

Determine appropriate budget allocation across campaigns and channels based on performance and growth opportunities.

Establish performance benchmarks and continuously identify opportunities to improve CAC, ROAS, conversion rates, revenue, and customer acquisition efficiency.

Lead the planning, launch, optimisation, and scaling of paid media campaigns.

Analyse campaign performance at channel, campaign, audience, creative, and product level.

Conduct structured A/B testing across audiences, creatives, messaging, landing pages, offers, and campaign structures.

Identify underperforming campaigns and develop corrective action plans.

Scale high-performing campaigns while maintaining efficiency and profitability.

Work closely with the Creative team to develop performance-driven advertising concepts and creative testing plans.

Stay updated on platform developments, algorithm changes, targeting capabilities, and industry trends.

E-Commerce & Revenue Growth

Develop paid acquisition strategies to drive traffic, conversions, and revenue across e-commerce channels.

Work closely with the E-Commerce team to optimise the customer journey from advertisement to purchase.

Identify opportunities to improve conversion rate, average order value, customer retention, and repeat purchases.

Support marketplace growth across platforms such as TikTok Shop and other relevant e-commerce marketplaces.

Collaborate with content creators, affiliates, KOLs, and external partners to improve customer acquisition and sales performance.

Analyse product and customer performance to identify opportunities for scaling revenue.

Performance Analytics & Commercial Insights

Own performance tracking, attribution, campaign measurement, and reporting across digital channels.

Monitor key performance indicators including CAC, ROAS, CPA, CTR, CVR, revenue, advertising spend, and customer acquisition trends.

Utilise GA4, Meta Ads Manager, Google Ads, TikTok Ads, Shopify, and other relevant analytics platforms.

Develop and maintain performance dashboards and management reports.

Translate marketing data into actionable commercial insights and recommendations.

Present performance results, key findings, and growth opportunities to management.

Identify trends, performance gaps, and opportunities for continuous improvement.

Identify new digital acquisition channels, technologies, platforms, and growth opportunities.

Develop and lead structured marketing experiments to test new audiences, channels, products, creatives, and offers.

Explore opportunities across SEO, CRM, email marketing, affiliate marketing, content marketing, and partnerships.

Develop strategies to strengthen organic, repeat, and diversified customer acquisition.

Evaluate new platforms and marketing initiatives based on commercial potential and measurable results.

Cross-Functional Collaboration

Work closely with Marketing, Creative, E-Commerce, Business, and Product teams to achieve commercial objectives.

Provide performance insights to support product launches, promotional campaigns, seasonal activities, and major commercial events.

Guide internal stakeholders on performance marketing best practices and data-driven decision making.

Coordinate with external agencies, platforms, vendors, and marketing partners when required.

Requirements

Bachelor's Degree in Marketing, Digital Marketing, Business, Communications, or a related field.

Minimum 4–6 years of hands‑on experience in Performance Marketing, Digital Marketing, Paid Media, or a related field.

Strong hands‑on expertise in Meta Ads and Google Ads, including Search, Shopping, and Performance Max.

Proven experience independently managing and optimising substantial monthly advertising budgets.

Demonstrated track record of improving ROAS, CAC, CPA, conversion rates, revenue, and overall campaign efficiency.

Strong understanding of the full e-commerce customer journey and digital conversion funnel.

Strong experience with GA4, Google Ads, Meta Ads Manager, Shopify, and digital performance reporting tools.

Strong analytical and commercial mindset, with the ability to connect marketing performance with business and revenue outcomes.

Experience developing and executing testing and experimentation frameworks.

Experience with TikTok Ads and TikTok Shop is an added advantage.

Exposure to SEO, CRM, email marketing, affiliate marketing, KOL/influencer marketing, or partnerships will be an advantage.

Strong communication and stakeholder management skills, with the ability to present insights to management.

Highly analytical, proactive, commercially minded, and comfortable making independent decisions.

Strong attention to detail in campaign setup, tracking, budget management, and reporting.

Able to work independently in a fast‑paced, performance‑driven environment.

Mandarin speaking is required to support communication with Mandarin‑speaking stakeholders / partners.

Candidates with experience in e‑commerce, retail, F&B, beauty, wellness, consumer products, gifting, or other fast‑moving consumer industries will have an added advantage.

What We Offer

Competitive salary package up to RM8,000, depending on experience

Performance-based incentives / bonus

Medical benefits

Opportunity to take ownership of significant digital marketing campaigns and budgets

Exposure to multi‑channel e‑commerce and consumer marketing

Dynamic and fast‑paced working environment