Performance Marketing Associate Manager

The Sourcing King Pte Ltd; Kuala Lumpur; Hybrid; MYR 120,000 - 180,000; Full time

Job summary

The Sourcing King Pte Ltd is seeking a data-driven Performance Marketing Associate Manager to own APAC paid media strategy, from planning to execution and optimization, driving high-quality traffic and SQLs for our sales teams across multiple platforms in a hybrid Kuala Lumpur-based role.

Ideal candidates bring 5+ years in performance marketing, strong B2B/B2C lead generation, and a proven ability to analyze data, optimize budgets, and collaborate with content and sales teams.

Qualifications

• At least 5 years of hands-on performance marketing experience, with a strong preference for B2B environments.
• Comprehensive knowledge of Google Ads, LinkedIn Campaign Manager, and Meta Ads.
• Advanced data analysis skills and proficiency with web analytics tools.

Responsibilities

• Campaign Strategy & Execution: Plan, launch, and manage targeted paid marketing campaigns across core digital platforms.
• B2B Lead Generation: Acquire high-value commercial leads and drive them through the funnel.
• B2C Lead Generation: Acquire high-value residential leads and drive them through the funnel.
• Budget & ROI Optimization: Manage budgets and optimize for cost-to-performance metrics.
• Audience Segmentation & A/B Testing: Develop segments and run experiments on creatives and landing pages.
• Analytics & Reporting: Analyze data and present insights with actionable recommendations.
• Cross-Functional Collaboration: Align with Content & Creative Lead and Sales teams.

Skills

Performance marketing

B2B marketing

Data analysis

Google Ads

LinkedIn Ads

Meta Ads

Tools

Google Analytics

CRM systems

Job description

The Sourcing King (https://www.instagram.com/thesourcingking.asia/) and The Kurater (https://www.instagram.com/thekurater/?hl=en) operate a high-growth sourcing ecosystem headquartered in Singapore, connecting home- and business-owners, major developers, architects, interior designers, and contractors directly with trusted, high-quality manufacturing networks in China. Operating on a disruptive, zero-inventory model, we bypass traditional middlemen to deliver speed, cost-efficiency, and precise spec-matching directly to residential and commercial project sites.

Role Overview

We are seeking a data-driven Performance Marketing Associate Manager to lead our digital acquisition strategy across APAC markets. You will take ownership of the end-to-end paid media funnel—from strategy and campaign execution to budget optimization and lead generation. Your core objective is to drive high-quality traffic and Sales Qualified Leads (SQLs) for our sales teams, leveraging multi-channel platforms to amplify our zero-inventory sourcing model for both brands.

Key Responsibilities

Campaign Strategy & Execution: Plan, launch, and manage targeted paid marketing campaigns across core digital platforms, including Google Ads, LinkedIn Ads, Meta Ads, and YouTube.

B2B Lead Generation: Acquire high-value commercial leads (property developers, main contractors, A&D professionals) and drive them efficiently through the conversion funnel.

B2C Lead Generation: Acquire high-value residential leads (homeowners) and drive them efficiently through the conversion funnel.

Budget & ROI Optimization: Manage channel-level budgets with direct accountability for cost-to-performance metrics (CPA, CAC, and ROAS). Continuously optimize bid strategies, and budget allocation to deliver a positive return on marketing spend.

Audience Segmentation & A/B Testing: Develop, test, and refine audience segments (e.g., custom lists, lookalike audiences, and retargeting pools). Run rigorous A/B experimentation on ad creatives, messaging, and landing pages.

Analytics & Reporting: Analyze multi-channel campaign data using web analytics tools (e.g., Google Analytics) and CRM systems. Develop and present performance reports with clear insights, implications, and recommended actions for marketing leadership.

Cross-Functional Collaboration: Partner closely with the Content & Creative Lead to provide strategic recommendations on ad content and messaging, and align with the regional Sales teams to ensure lead quality and accurate CRM tracking.

Qualifications & Requirements

Experience: At least 5 years of hands-on performance marketing experience, with a strong preference for B2B environments, supply chain, or commercial real estate.

Platform Mastery: Comprehensive, in-platform knowledge of Google Ads, LinkedIn Campaign Manager, and Meta Ads, with a thorough understanding of PPC principles and campaign management techniques.

Analytical Acumen: Highly skilled in data analysis (including advanced Microsoft Excel) and proficiency in web analytics tools like Google Analytics.

Commercial Mindset: Strong quantitative skills with a proven track record of directly managing paid media budgets and optimizing for revenue growth.

Work Style: A highly analytical and flexible growth mindset, comfortable working with AI and autonomously in a fast-paced, hybrid environment.

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Performance Marketing Manager?
• Which of the following types of qualifications do you have?
• How much notice are you required to give your current employer?