RM13k Mandarin Speaker Marketing Manager (Property Development)

Nexpipo; Kuala Lumpur; Hybrid; MYR 100,000 - 145,000; Full time

Job summary

Nexpipo is seeking an experienced Marketing Manager in Kuala Lumpur with a substantial background in property development to lead branding, strategy, and campaigns across multiple projects. You will oversee budgets, guide the marketing team, and collaborate with sales and external partners to drive revenue growth.

The ideal candidate has extensive property marketing experience, strong market positioning skills, and the ability to execute integrated campaigns while communicating with

Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Real Estate, or related field.
• Minimum 10 years of relevant marketing experience, preferably within property development.
• At least 3 years in a managerial or leadership position.
• Proven experience in property marketing, project launches, branding, and integrated marketing campaigns.
• Strong understanding of digital marketing, CRM systems, lead generation, and sales conversion strategies.
• Experience managing marketing budgets, external agencies, and cross-functional teams.
• Strong leadership, strategic planning, analytical, communication, and stakeholder management skills.
• Proficient in Mandarin and English; additional language proficiency is an advantage.

Responsibilities

• Marketing Strategy & Planning: Develop and implement comprehensive marketing strategies aligned with objectives and revenue goals.
• Property Branding & Positioning: Lead branding, market positioning, and go-to-market strategies for property developments.
• Campaign Management: Oversee end-to-end marketing campaigns, from brand awareness to sales conversion.
• Digital Marketing & Lead Generation: Drive digital marketing initiatives and improve lead quality.
• Budget & Performance Management: Manage budgets, monitor expenditure, evaluate campaign performance, optimise ROI.
• Team Leadership: Lead, coach, and develop the marketing team to achieve business objectives.
• Sales Collaboration: Align marketing activities with sales targets to improve lead conversion and launches.
• Market Research & Analysis: Monitor trends and competitor activity to strengthen positioning.
• Agency & Stakeholder Management: Manage agencies and partners for effective execution.
• Management Reporting: Prepare performance reports and present insights to senior management.

Skills

Marketing strategy

Leadership

Digital marketing

Brand management

CRM systems

Data analysis

Education

Bachelor's Degree in Marketing

Tools

CRM systems

Advertising platforms

Marketing analytics tools

Job description

Location: Bangsar South, Kuala Lumpur
Salary Range: RM9,000 – RM13,000+ per month, depending on experience
Industry: Property Development

Job Overview

We are seeking an experienced and strategic Marketing Manager with a strong background in property development to lead marketing initiatives, strengthen brand positioning, and drive sales performance across various property projects.

The ideal candidate will have extensive experience in property marketing, a solid understanding of property launches and market positioning, and the ability to develop and execute effective marketing strategies that support business growth. As a key member of the management team, you will oversee marketing campaigns, manage budgets, lead the marketing team, and collaborate closely with sales teams and external partners.

Proficiency in Mandarin is required to communicate effectively with Mandarin-speaking stakeholders.

Key Responsibilities

Marketing Strategy & Planning: Develop and implement comprehensive marketing strategies aligned with corporate objectives, sales targets, and revenue goals.

Property Branding & Positioning: Lead branding, market positioning, and go-to-market strategies for property developments, including residential projects, high-rise mixed developments, and industrial parks.

Campaign Management: Oversee end-to-end marketing campaigns, from brand awareness and lead generation to customer acquisition and sales conversion.

Digital Marketing & Lead Generation: Drive digital marketing initiatives across relevant platforms, leveraging data and market insights to improve campaign effectiveness and lead quality.

Budget & Performance Management: Manage advertising and promotion (A&P) budgets, monitor expenditure, evaluate campaign performance, and optimise marketing return on investment.

Team Leadership: Lead, coach, and develop the marketing team to achieve business objectives and maintain high performance standards.

Sales Collaboration: Work closely with the sales team to align marketing activities with sales targets, improve lead conversion, and support property launches.

Market Research & Analysis: Monitor market trends, competitor activities, customer preferences, and industry developments to identify opportunities and strengthen market positioning.

Agency & Stakeholder Management: Manage relationships with external marketing agencies, media partners, consultants, and other stakeholders to ensure effective campaign execution.

Management Reporting: Prepare marketing performance reports, provide strategic recommendations, and present campaign results and insights to senior management.

Job Requirements

Bachelor's Degree in Marketing, Business Administration, Mass Communication, Real Estate, or a related field.

Minimum 10 years of relevant marketing experience, preferably within the property development industry.

At least 3 years of experience in a managerial or leadership position.

Proven experience in property marketing, project launches, branding, and integrated marketing campaigns.

Strong understanding of digital marketing, CRM systems, lead generation, and sales conversion strategies.

Experience managing marketing budgets, external agencies, and cross-functional teams.

Strong leadership, strategic planning, analytical, communication, and stakeholder management skills.

Proficient in Mandarin and English; additional language proficiency is an advantage.

Commercially minded, results-oriented, and able to work effectively in a fast-paced environment.

Competitive salary package of RM9,000 – RM13,000+ per month, depending on experience and qualifications.

Additional benefits and incentives, subject to the company's compensation structure.

Opportunity to take on a strategic marketing leadership role within the property development industry.