Senior Marketing Manager (Property Development)

Manpower Staffing Services (Malaysia) Sdn. Bhd.; Kuala Lumpur; On-site; MYR 150,000 - 230,000; Full time

Job summary

Manpower Staffing Services (Malaysia) Sdn. Bhd. is seeking a Marketing lead with deep knowledge of Malaysia's property market to drive strategy, branding and digital campaigns.

You will translate market intelligence into practical plans that support project positioning and sales growth. You will develop comprehensive marketing plans, collaborate with senior management, and manage budgets, channels and performance metrics to ensure timely execution across residential, commercial and mixed-use

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Mass Communication, Real Estate, Property Management or a related discipline.
• Minimum 5–6 years of relevant marketing experience with established property developers in Malaysia.
• Proven track record in developing and executing property marketing strategies, launches and sales-driven campaigns.
• Proficiency in Mandarin is mandatory, with good command of English and Bahasa Malaysia.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives and sales targets.
• Formulate annual and project Marketing plans with budgets, channels and KPIs.
• Work with Senior Management on go-to-market strategies for launches and developments.
• Identify marketing opportunities and innovative approaches to strengthen market presence.
• Monitor trends, buyer preferences and competitor activity to support decisions.
• Lead planning and execution of campaigns for residential, commercial and mixed-use developments.
• Oversee branding, materials, digital content, events and promotional collateral.
• Collaborate with Sales to generate leads and support sales targets.
• Manage digital marketing initiatives and agency partnerships.
• Prepare marketing budgets and periodic performance reports.

Skills

Property market knowledge

Marketing strategy

Branding

Digital marketing

Campaign management

Team leadership

Market intelligence

Go-to-market planning

Stakeholder management

Mandarin proficiency

Education

Bachelor's Degree in Marketing/related field

Job description

The ideal candidate must possess a strong understanding of Malaysia's property market, particularly market trends, buyer behaviour, competitive developments, pricing strategies and evolving market demands. someone who has a strong sense of market direction, can identify emerging opportunities, anticipate market changes and translate market intelligence into practical marketing strategies that support project positioning, sales performance and business growth. The candidate should have a proven track record with reputable property developers in Malaysia, with hands‑on experience in property project launches, strategic marketing, branding, digital marketing and sales-driven campaigns.

Location: Pantai Dalam, KL

Responsibilities

Strategic Marketing & Business Planning

• Develop and implement comprehensive marketing strategies aligned with the Company's business objectives, project positioning and sales targets.
• Formulate annual and project-specific marketing plans, including budgets, campaign schedules, marketing channels and measurable performance indicators.
• Work closely with Senior Management to develop effective go‑to‑market strategies for new property launches and ongoing developments.
• Identify new marketing opportunities and recommend innovative approaches to strengthen the Company's market presence and competitiveness.
• Evaluate the effectiveness of marketing initiatives and make timely adjustments based on market conditions and sales performance.

Property Market Intelligence & Competitor Analysis

• Monitor Malaysia's property market trends, economic conditions, buyer preferences, market sentiment and emerging development opportunities.
• Conduct regular competitor analysis covering project launches, selling prices, promotional packages, sales incentives, product offerings and market positioning.
• Demonstrate a strong understanding of market movements and the ability to anticipate changes in demand, pricing and purchasing behaviour.
• Provide Management with meaningful market intelligence, strategic recommendations and practical insights to support business decisions.
• Identify potential gaps between the Company's product offerings and market expectations, and recommend appropriate adjustments.
• Assess market demand and absorption rates to support product positioning, launch timing and marketing strategies.

Project Launches, Branding & Marketing Campaigns

• Lead the planning, coordination and execution of marketing campaigns for residential, commercial and mixed‑use developments.
• Develop compelling project positioning, unique selling propositions (USPs) and marketing messages to differentiate Ancubic's developments from competing projects.
• Oversee the preparation of marketing materials, including brochures, advertisements, project presentations, digital content, sales galleries and promotional collateral.
• Plan and manage project launches, roadshows, exhibitions, promotional events and other lead‑generation activities.
• Ensure consistent branding, professional presentation and quality across all marketing platforms.
• Collaborate with internal teams and external agencies to ensure marketing initiatives are delivered within the approved budget and timeline.
• Work closely with the Sales Team to develop targeted marketing campaigns that generate quality leads, improve conversion rates and support sales targets.
• Analyse lead‑generation performance, customer acquisition costs, campaign effectiveness and sales conversion results.
• Recommend appropriate promotional packages, sales incentives and marketing approaches based on competitor activity and buyer demand.
• Support the Sales Team in identifying target customer segments, understanding buyer objections and developing effective sales propositions.
• Review sales performance and market feedback to identify opportunities for improving project take‑up rates.
• Ensure marketing expenditure contributes measurable value to the Company's sales and revenue objectives.
• Develop and oversee digital marketing strategies across relevant online platforms, including social media, property portals, search engines and digital advertising channels.
• Manage and evaluate the performance of digital marketing agencies, advertising partners and creative service providers.
• Monitor key digital marketing indicators, including lead quality, conversion rates, cost per lead and return on advertising expenditure.
• Explore emerging digital marketing tools, customer engagement platforms and data‑driven marketing approaches to enhance campaign effectiveness.
• Ensure that digital marketing activities are aligned with the Company's branding and sales objectives.

Budget Management, Reporting & Performance Monitoring

• Prepare and manage marketing budgets, ensuring effective allocation of resources and cost efficiency.
• Establish measurable marketing KPIs and regularly assess campaign performance against approved objectives.
• Prepare periodic marketing reports covering campaign results, lead generation, competitor activities, market developments and proposed action plans.
• Present market findings, strategic recommendations and marketing performance updates to Senior Management.
• Maintain proper monitoring and follow‑up of marketing initiatives to ensure accountability and timely execution.

Leadership, Stakeholder Management & Collaboration

• Lead, guide and develop the marketing team to achieve departmental objectives and maintain high professional standards.
• Work closely with Sales, Project Development, Finance and other relevant departments to ensure marketing strategies are aligned with project objectives.
• Manage relationships with advertising agencies, media partners, consultants, event organisers and other external stakeholders.
• Demonstrate strong ownership, initiative and accountability in executing assigned responsibilities.
• Ensure that management directives are properly communicated, followed through and implemented within the agreed timelines.

Qualifications

• Mandatory Requirements
• Bachelor's Degree in Marketing, Business Administration, Mass Communication, Real Estate, Property Management or a related discipline.
• Minimum 5–6 years of relevant marketing experience with established and reputable property developers in Malaysia, preferably with direct involvement in residential, commercial or mixed‑use developments.
• Proven track record in developing and executing successful property marketing strategies, project launches and sales‑driven campaigns.
• Proficiency in Mandarin is mandatory, with the ability to speak, understand and communicate effectively in Mandarin.
• Good command of English and Bahasa Malaysia is also required.
• Strong knowledge of Malaysia's property development industry