This role oversees multiple retail outlets, managing sales performance, daily operations, team management, training, inventory and compliance. You will develop and implement sales strategies, monitor outlet performance, coach teams on customer engagement, and ensure consistent operational and service standards across locations.
Key responsibilities
- Develop and implement monthly sales plans and outlet targets aligned with management's business objectives
- Monitor sales achievement, gross margin, average transaction value, units per transaction and sales productivity
- Identify underperforming outlets and implement corrective action plans with clear timelines
- Coach outlet teams on product recommendations, upselling, cross-selling and customer engagement
- Work with Marketing and Business Development to execute promotions, seasonal campaigns and activities that increase outlet traffic and sales
- Oversee outlet opening, closing, cleanliness, product presentation, pricing, promotional displays and customer service
- Conduct scheduled and unannounced outlet visits to check operating standards and resolve issues
- Ensure employees follow approved procedures for POS transactions, cashiering, refunds, discounts, cash handling and daily reconciliation
- Assess staffing requirements and coordinate recruitment needs with HR
- Monitor attendance, punctuality, productivity and conduct, and refer disciplinary matters to HR with supporting records
About you
- Ability to develop outlet supervisors and identify employees suitable for promotion
- Experience in training employees in product knowledge, selling skills, ordering, receiving, stock handling, opening, closing and POS operations
- Ability to handle escalated customer complaints and implement measures to prevent recurrence
- Experience working with inventory teams to maintain appropriate stock availability
- Ability to monitor stock shortages, excess stock, slow-moving products, expiry dates and damaged goods
- Knowledge of stock rotation, including first-expiry-first-out procedures
- Understanding of company policies, food hygiene requirements, safety procedures and compliance standards
- Ability to submit weekly performance updates and monthly reports covering sales, costs, manpower, inventory and operational issues
- Experience supporting new outlet openings, relocations and refurbishment by coordinating operational readiness, staffing, training and stock requirements