Retail GTM Manager - Consumer Tech

Honor Technology (Malaysia) Shd Bhd; Kuala Lumpur; On-site; MYR 120,000 - 170,000; Full time

Job summary

HONOR Malaysia is seeking a Retail Go-To-Market Manager/Specialist to oversee the complete retail product lifecycle and drive nationwide channel performance. You will own end-to-end lifecycles, optimize Sell-In, Sell-Through, and Sell-Out, and align Product, Brand Marketing, Sales, and Retail Operations for launches and campaigns.

You will analyze consumer insights and market dynamics to position HONOR devices and AIoT products, lead cross-functional teams, and deliver measurable revenue uplift

Qualifications

• Experience in Retail GTM strategy or product management in consumer electronics/telecommunications is preferred.
• Strong ability to manage end-to-end retail product lifecycles.
• Proven track record in optimizing Sell-In, Sell-Through, and Sell-Out.
• Excellent cross-functional collaboration with Product, Sales, Marketing, Retail Ops, and HQ.

Responsibilities

• Lead end-to-end retail product lifecycle across all channels.
• Drive Sell-In, Sell-Through & Sell-Out optimization and promotional programs.
• Develop nationwide retail GTM framework ensuring store readiness and visual standards.
• Analyze store foot traffic and consumer trends to position products effectively.
• Coordinate with HQ and regional teams on launch schedules and budgets.

Skills

Retail GTM strategy

Product lifecycle management

Sales enablement

Data analytics

Education

Bachelor’s degree in marketing / business

Job description

HONOR Malaysia is seeking a Retail Go-To-Market Manager/Specialist to oversee the complete retail product lifecycle and drive nationwide channel performance. You will own end-to-end lifecycles, optimize Sell-In, Sell-Through, and Sell-Out, and align Product, Brand Marketing, Sales, and Retail Operations for launches and campaigns.

You will analyze consumer insights and market dynamics to position HONOR devices and AIoT products, lead cross-functional teams, and deliver measurable revenue uplift