Business Development Manager (B2G - Government Projects)

HONOR; Kuala Lumpur; On-site; MYR 120,000 - 190,000; Full time

Job summary

HONOR Malaysia is seeking a results-driven Business Development Manager (Government) to spearhead B2G expansion and drive revenue growth across public sector agencies. You will own end-to-end government sales cycles, navigate procurement processes, and tailor enterprise mobile device solutions for government customers.

The role requires 5+ years in B2G sales, strong government tender experience, and a proven ability to build executive-level relationships with procurement officials.

Qualifications

• 5+ years of proven B2G sales and business development experience.
• Experience handling government tenders, RFPs, and procurement processes.
• Background in Consumer Electronics / Telecommunications is advantageous.
• Strong presentation, negotiation, and deal-closing skills.

Responsibilities

• Develop and execute B2G strategy to penetrate Government channels.
• Nurture executive-level relationships with procurement officials across public and private sectors.
• Manage end-to-end sales cycles from prospecting to contract closing.
• Navigate tender submissions and contract negotiations.
• Collaborate with Marketing, Product, Supply Chain, and Finance to tailor offerings.
• Provide market insights and forecast performance to leadership.

Skills

B2G sales

Enterprise relations

Contract negotiations

Tender writing

Strategic thinking

Education

Bachelor’s degree in Business Administration or related field

Job description

Are you ready to spearhead B2G expansion for one of the fastest-growing technology brands in Malaysia? HONOR Malaysia is seeking a high-performing Business Development Manager (Government) to drive revenue growth across public sector agencies.

In this strategic role, you will lead end-to-end B2G sales cycles—identifying high-value commercial opportunities, navigating government procurement processes, and delivering tailored mobile device solutions. If you possess a proven track record in B2G tech sales and enterprise relationship building, join us in expanding HONOR’s commercial footprint!

Key Responsibilities:

• B2G Strategy & Execution: Formulate and execute comprehensive market penetration strategies for Government channels to maximize market share and revenue growth.
• Account Relationship Management: Build, nurture, and maintain executive-level relationships with key stakeholders, decision-makers, and procurement officials across public and private sectors.
• End-to-End Deal Management: Lead the complete B2G sales lifecycle—from initial prospecting, needs discovery, and formal tender/RFP proposal development to contract negotiation and closing.
• Tender & Procurement Navigation: Navigate complex government procurement guidelines, tender submissions, and commercial contracting frameworks to secure long-term deals.
• Cross-Functional Collaboration: Partner closely with Marketing, Product, Supply Chain, and Finance teams to customize enterprise product offerings and ensure seamless fulfillment.
• Market Insights & Performance Tracking: Analyze sector trends, track competitive activity, monitor conversion KPIs, and deliver regular performance forecasts to business leadership.

Job Requirements:

• Education: Bachelor’s Degree in Business Administration, Marketing, Telecommunications, or a related field.
• Experience: Minimum 5+ years of proven B2G sales and business development experience, with a strong focus on Government agencies, public sector tenders, or the SME segment.
• Industry Background: Direct experience in Consumer Electronics, Telecommunications, Managed Mobility Solutions, or Enterprise IT is highly advantageous.
• Core Competencies: Solid understanding of government procurement processes, RFP/tender proposal writing, complex contract negotiations, and B2G consultative selling.
• Soft Skills: Outstanding presentation, interpersonal, and deal-closing skills, with the self-drive to operate effectively in a fast-paced environment.