Marketing Manager for Tech Retail Launches & Omnichannel

Maker Lab; Kampung Malaysia Tambahan; On-site; MYR 180,000 - 260,000; Full time

Job summary

Maker Lab in Malaysia is seeking a Marketing Manager (Scaled Expansions) to lead end-to-end consumer and retail marketing for a major technology brand in the Singapore market, coordinating with internal teams, agencies and channel partners to drive successful product launches.

You will localise assets, manage launch readiness with partners, oversee merchandising, and ensure brand guidelines compliance while working with regional and global teams.

Qualifications

• 8+ years of experience in consumer marketing, retail marketing or omnichannel marketing.
• Ability to develop marketing strategies and business plans and analyze customer & market insights.

Responsibilities

• Collaborate with the Singapore marketing lead to understand challenges faced by retail and carrier partners and contribute to solutions.
• Localise and develop launch and campaign assets with internal teams and partners.
• Assess and consolidate marketing asset requirements for launch campaigns, including localisation of brand and client assets.
• Serve as the main point of contact for internal and external stakeholders, tracking launch workstreams.
• Ensure product launch readiness for third-party retail and client partners.
• Coordinate merchandising assets for in-store and online touchpoints.
• Communicate brand guidelines to external partners and manage approvals.
• Define guidelines for online and offline marketing in Singapore with regional/global teams.
• Represent users and retailers in Singapore, showcasing digital retail innovations.

Skills

Leadership & cross-functional

Marketing strategy

Analytics & insights

Stakeholder management

Program management

Job description

Maker Lab in Malaysia is seeking a Marketing Manager (Scaled Expansions) to lead end-to-end consumer and retail marketing for a major technology brand in the Singapore market, coordinating with internal teams, agencies and channel partners to drive successful product launches.

You will localise assets, manage launch readiness with partners, oversee merchandising, and ensure brand guidelines compliance while working with regional and global teams.