GTM Launch Strategist for Tech & Consumer Electronics

Talent Recruit; Petaling Jaya; On-site; MYR 67,000 - 100,000; Full time

Job summary

Talent Recruit represents a consumer electronics company in Damansara Utama (Petaling Jaya) and is hiring a GTM Specialist to lead end-to-end product launches. The role requires coordinating with Product, Sales, Marketing, Retail, E-commerce, and Operations to ensure successful market introductions.

You will develop launch timelines, pricing, positioning, sales kits, FAQs, and training materials, and collaborate with Marketing to execute ATL, BTL, digital, social, influencer, and retail

Qualifications

• Bachelor's degree in marketing, business, management, or related field.
• 1–3 years of experience in GTM, product marketing, trade marketing, brand marketing, project management, or product management.
• Experience in consumer electronics/IT/ mobile devices/ technology is highly preferred.

Responsibilities

• Plan and execute end-to-end GTM strategies for new product launches.
• Coordinate with Product Management, Sales, Marketing, Retail, E-commerce, and Operations teams to ensure smooth product launches.
• Develop GTM timelines, launch checklists, and cross-functional execution plans.

Skills

GTM Strategy

Market Research

Product Marketing

Project Management

Cross-functional Collaboration

Education

Bachelor's Degree in Marketing/Business

Job description

Talent Recruit represents a consumer electronics company in Damansara Utama (Petaling Jaya) and is hiring a GTM Specialist to lead end-to-end product launches. The role requires coordinating with Product, Sales, Marketing, Retail, E-commerce, and Operations to ensure successful market introductions.

You will develop launch timelines, pricing, positioning, sales kits, FAQs, and training materials, and collaborate with Marketing to execute ATL, BTL, digital, social, influencer, and retail