Retail Field Force Manager

HONOR; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

HONOR Malaysia is seeking a strategic Field Force Management & Training PIC to oversee nationwide promoter operations and the training execution framework. You will own Sell-Out targets, frontline productivity, and promoter capability while designing comprehensive training programs.

LEad operational SOPs, monitor performance, and ensure compliance. Collaboration with Sales, Retail Ops, Marketing, and Regional HQ will align launches with brand objectives, including periodic travel for store

Qualifications

• Experience leading frontline promoter teams and ensuring SOP compliance.
• Ability to design and deliver targeted training covering product knowledge and selling skills.
• Strong analytical mindset to translate sell-out data into field strategies.

Responsibilities

• Field Force Operations & Team Governance for Malaysia's promoter network.
• Promoter performance and incentive management to drive frontline productivity.
• Sell-Out tracking and gap analysis to identify capability needs and bottlenecks.
• Training strategy, courseware development, and certification assessments.

Skills

Field force operations

Training program design

Performance analytics

Incentive design

Cross-functional collaboration

Education

Bachelor's degree in business/retail/training

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Are you a strategic retail people leader passionate about empowering frontliners and maximizing sales efficiency? HONOR Malaysia is seeking a high-energy Field Force Management & Training PIC (Person-In-Charge) to oversee our nationwide promoter operations and training execution framework.

In this dual-impact role, you will lead the operational management, SOP standardization, performance evaluation, and compliance of our active promoter team, while designing and delivering comprehensive training programs. You will take full ownership of store Sell-Out (SO) targets, frontline productivity (sales per headcount), and promoter capability. If you excel at team motivation, courseware development, and frontline empowerment, join us in elevating HONOR's retail excellence!

Role Overview

Are you a strategic retail people leader passionate about empowering frontliners and maximizing sales efficiency? HONOR Malaysia is seeking a high-energy Field Force Management & Training PIC (Person-In-Charge) to oversee our nationwide promoter operations and training execution framework.

In this dual-impact role, you will lead the operational management, SOP standardization, performance evaluation, and compliance of our active promoter team, while designing and delivering comprehensive training programs. You will take full ownership of store Sell-Out (SO) targets, frontline productivity (sales per headcount), and promoter capability. If you excel at team motivation, courseware development, and frontline empowerment, join us in elevating HONOR's retail excellence!

Core Responsibilities

• Field Force Operations & Team Governance: Oversee daily operations, operational SOP standardization, deployment reviews, and retention management for Malaysia's retail promoter team, establishing clear performance standards to guide regional teams toward sales success.
• Promoter Performance & Incentive Management: Drive frontline sales productivity (sales per headcount) and ensure compliance by designing and implementing monetary and non-monetary incentive schemes that motivate field teams while enforcing operational boundaries.
• Sell-Out (SO) Tracking & Gap Analysis: Monitor store-level Sell-Out performance and track promoter efficiency metrics to identify capability gaps, underperforming stores, and regional operational bottlenecks.
• Training Strategy & Courseware Development: Design, develop, and update targeted training courseware - covering product knowledge, sales pitch techniques, soft skills, and role-specific certifications - directly addressing the performance gaps identified through Sell-Out analysis.
• Frontline & Trainer Capability Empowerment: Elevate the practical capabilities of frontline promoters and regional trainer teams by conducting continuous enablement programs, hands-on workshops, product launch bootcamps, and structured certification assessments.
• Cross-Functional Strategy Alignment: Collaborate closely with Sales, Retail Operations, Marketing, and Regional HQ to align training content and field force deployment with new product launches (GTM) and overall brand objectives.

Job Requirements

• Education: Bachelor's degree in business administration, Training/Education, Retail Management, or a related field.
• Experience: 5-8+ years of hands-on experience in Field Force operational management & corporate retail training within Consumer Electronics, Mobile Devices, or Telecommunications.
• Field Operations Mastery: Strong operational background in managing frontline promoter teams, enforcing operational SOPs, designing incentive structures, and maintaining field compliance across regional retail stores.
• Analytical & Performance Tracking Skills: Proven ability to analyze store-level Sell-Out (SO) trends, measure promoter sales efficiency (sales per headcount), perform operational gap analyses, and translate data insights into actionable field strategies.
• Courseware & Training Capability: Skilled in curriculum design, courseware development, and delivering practical enablement programs, and certification assessments that directly address frontline skill gaps.
• Collaboration & Leadership: Exceptional interpersonal, motivational, and cross-functional collaboration skills, with a strong ability to partner seamlessly with Sales, Retail Operations, and Regional HQ teams.
• Adaptability & Drive: High resilience, proactive mindset, and willingness to travel outstation periodically for store audits, field inspections, and regional workshops.