Field Force Manager

Honor Technology (Malaysia) Shd Bhd; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

HONOR Malaysia is seeking a Field Force Management & Training PIC to oversee nationwide promoter operations, SOP standards, and training execution. You’ll own Sell-Out targets, frontline productivity and promoter capability, delivering compelling courseware and certification programs.

You will lead cross-functional collaboration with Sales, Retail Operations, Marketing and Regional HQ to align field efforts with new product launches and brand objectives.

Qualifications

• Bachelor’s degree in business administration, training/education, retail management or related field.
• 5–8+ years in field force operations and corporate retail training.
• Strong ability to design and deliver training programs and track performance.

Responsibilities

• Oversee Field Force operations, SOP standardization, deployment reviews and retention for Malaysia’s promoter team.
• Design and implement incentive schemes to drive promoter productivity and compliance.
• Track Sell-Out performance and analyze gaps to improve regional operations.
• Develop targeted courseware covering product knowledge, pitches, soft skills and certifications.
• Empower frontline promoters and trainers through enablement programs and workshops.
• Collaborate with Sales, Retail Ops, Marketing and Regional HQ on GTM launches.

Skills

Operational management

Analytical skills

Training delivery

Cross-functional collaboration

Travel readiness

Education

Bachelor’s in business administration

Training/Education

Retail Management

Tools

MS Office

SOP design

Job description

Are you a strategic retail people leader passionate about empowering frontliners and maximizing sales efficiency? HONOR Malaysia is seeking a high-energy Field Force Management & Training PIC (Person-In-Charge) to oversee our nationwide promoter operations and training execution framework.

In this dual-impact role, you will lead the operational management, SOP standardization, performance evaluation, and compliance of our active promoter team, while designing and delivering comprehensive training programs. You will take full ownership of store Sell-Out (SO) targets, frontline productivity (sales per headcount), and promoter capability. If you excel at team motivation, courseware development, and frontline empowerment, join us in elevating HONOR's retail excellence!

Core Responsibilities

Field Force Operations & Team Governance: Oversee daily operations, operational SOP standardization, deployment reviews, and retention management for Malaysia's retail promoter team, establishing clear performance standards to guide regional teams toward sales success.

Promoter Performance & Incentive Management: Drive frontline sales productivity (sales per headcount) and ensure compliance by designing and implementing monetary and non-monetary incentive schemes that motivate field teams while enforcing operational boundaries.

Sell-Out (SO) Tracking & Gap Analysis: Monitor store-level Sell-Out performance and track promoter efficiency metrics to identify capability gaps, underperforming stores, and regional operational bottlenecks.

Training Strategy & Courseware Development: Design, develop, and update targeted training courseware - covering product knowledge, sales pitch techniques, soft skills, and role-specific certifications - directly addressing the performance gaps identified through Sell-Out analysis.

Frontline & Trainer Capability Empowerment: Elevate the practical capabilities of frontline promoters and regional trainer teams by conducting continuous enablement programs, hands-on workshops, product launch bootcamps, and structured certification assessments.

Cross-Functional Strategy Alignment: Collaborate closely with Sales, Retail Operations, Marketing, and Regional HQ to align training content and field force deployment with new product launches (GTM) and overall brand objectives.

Job Requirements

Education: Bachelor's degree in business administration, Training/Education, Retail Management, or a related field.

Experience: 5-8+ years of hands-on experience in Field Force operational management & corporate retail training within Consumer Electronics, Mobile Devices, or Telecommunications.

Field Operations Mastery: Strong operational background in managing frontline promoter teams, enforcing operational SOPs, designing incentive structures, and maintaining field compliance across regional retail stores.

Analytical & Performance Tracking Skills: Proven ability to analyze store-level Sell-Out (SO) trends, measure promoter sales efficiency (sales per headcount), perform operational gap analyses, and translate data insights into actionable field strategies.

Courseware & Training Capability: Skilled in curriculum design, courseware development, and delivering practical enablement programs, and certification assessments that directly address frontline skill gaps.

Collaboration & Leadership: Exceptional interpersonal, motivational, and cross-functional collaboration skills, with a strong ability to partner seamlessly with Sales, Retail Operations, and Regional HQ teams.

Adaptability & Drive: High resilience, proactive mindset, and willingness to travel outstation periodically for store audits, field inspections, and regional workshops.

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high quality smartphones, tablets, laptops and wearables to suit every budget, HONOR's portfolio of innovative, premium and reliable products enable people to become the better version of themselves.

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high quality smartphones, tablets, laptops and wearables to suit every budget, HONOR's portfolio of innovative, premium and reliable products enable people to become the better version of themselves.