Field Sales Force Manager

Energizer Holdings; Petaling Jaya; On-site; MYR 78,000 - 123,000; Full time

Job summary

Energizer Holdings is seeking a result-driven Senior Sales Operations Manager to lead a large field team across West Malaysia. You will drive modern trade execution, promotions, and in-store activity while ensuring stock coverage and optimal shelf space.

The role emphasizes data-driven decision making and close collaboration with marketing and finance teams. You will plan and oversee promotions, mentor junior team members, and contribute to strategic planning for key accounts.

Qualifications

• Diploma / Degree in Business or similar qualification.
• Demonstrated field sales operations experience managing mid-to-large size team within FMCG/CPG in Malaysia.
• Understanding of Modern Market coverage across West Malaysia regions.
• Sales planning capabilities (store activity, SE/merchandisers coverage & plan for standee setup).
• Able to extract and provide data from systems (e.g., SAP, Scala).
• Strong selling and negotiation skills; good business presentation ability.
• Proficient in Microsoft Office (Excel - VLOOKUP, Pivot Table; PowerPoint).
• Experience in managing merchandising solutions is an added advantage.

Responsibilities

• Lead a team of Sales Executives and Merchandisers (over 30 members) across West Malaysia.
• Oversee modern trade operations and coordinate monthly alignment with Sales Executives and Merchandisers.
• Plan monthly meetings with Key Account Managers for in-store activities and promotions.
• Ensure promotions are set up on time and that shelf space aligns with market share.
• Enhance sales productivity by simplifying processes and exploring new resources.
• Develop and standardize business reporting for strategic analysis and reviews.
• Support ongoing analysis of sales team performance and territory ownership planning.
• Lead implementation of merchandising automation tools and ensure effective problem solving at store level.

Skills

Field sales ops

Team leadership

Sales planning

Negotiation

Microsoft Excel

PowerPoint

Education

Diploma/degree in Business

Tools

SAP

Scala

Job description

This is Energizer Holdings, Inc.

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.

Position Summary

Reporting to Channel Director, Modern Trade, this role is responsible for managing a team of Sales Executive and Merchandiser (with a total of over 30 members) across West Malaysia. Perform field sales operations, ensure all customers Promotion activities implementation are setup on time and strictly follow monthly/weekly itinerary & complete coverage by Sales Executive and/or Merchandisers.

Responsibilities

Strategic

• Responsible for modern trade operation & implementation; Monthly alignment meeting with Sales Executive and Merchandisers
• Plan monthly meetings with Key Account Managers for in-store activities (Ad-hoc).
• Pre & post promotion review
• To secure shelf of space aligning with market share
• Enhance sales productivity by enabling the team to work smarter by simplifying processes and evaluating new resources.
• Develop and help to standardize business reporting for strategic analysis and internal business review.
• Support on-going analysis of sales team’s performance.
• Define customer segmentation, assist with territory ownership, and help create a plan to enhance selling.
• Lead implementation of merchandising automation tools

Operational

• Provide ongoing support to ensure promotion implementation set up on time and products display with sufficient stock weight.
• Develop or maintain Customer Plans for Key Accounts which reflect the business and marketing plans.
• To ensure the sales force coverage follows planned itineraries and to ensure correct selling price labelling at store level.
• Responsible for share of space as planned.
• To ensure products are merchandised with FIFO.
• Secure secondary display during the promotion
• Ensure products are displayed at high traffic location.
• Provide guidance in problem solving to sales team on operational issue at store level.
• Daily market intelligence feedback on competitor activities

People Plan / Guidance

• Products knowledge update to the team on quarterly basis on Autocare, Battery and Lighting portfolio
• Lead the sales team during monthly meetings on performance review and expectation setting.
• Assisting with the onboarding and training process of new Sales Representatives/Merchandisers
• Motivates and mentor junior members of the team.
• Train & develop team to deliver work expectations.

What we are looking for

Required Skills And Experience

• Diploma / Degree in Business, or similar academic qualification
• Demonstrated Field Sales Operations experience managing mid-to-large size team (Sales Executive, Merchandisers, etc.) within FMCG / CPG industry in Malaysia
• Possess understanding on Modern Market coverage across West Malaysia regions
• Sales planning capabilities (Activities by store, SE/merchandisers coverage & implementation plan for standee set up on time)
• Able to extract and provide data from the system (eg. SAP, Scala); propose or discuss based on inventory, sell-out, fast-moving / slow-moving SKUs information
• Good selling / problem solving capability
• Skilful in negotiation and business presentation
• Proficient in Microsoft Office (Excel – Vlookup, Pivot Table; Powerpoint)
• Experience in managing merchandising solutions is added advantage

Working Relationships & Environment

• Internal Customers: Marketing, Sales, Finance, Customer Service, Warehouse, demand planning team
• External Customers: Key Account Customers by chain/store

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.